WooCommerce Archives

BobWP

WooCommerce 3.6 – New Blocks and Improvements

Admin Posted On April 22, 2019

Recently the newest update of WooCommerce was released. Let’s look at what you can expect to find.

Eight New Product Blocks for Pages and Posts

Previous to this release, you needed to add the plugin WooCommerce Blocks. With 3.6, they are part of core to make it easy for you to insert any product into a post or a page.

Now you are not just limited to the product archive pages. When used wisely, this can come in handy for content based around specific products, giving more flexibility to smaller shops.

Products by Category Block

This has been a favorite for archive pages and on homepages of themes like Storefront, but categories are such an easy way to group your products and now display them on pages and posts.

Hand-picked Products Block

This one is very useful for showing a single product or a group of products specifically.

Best Selling Products Block

Again, the theme Storefront lets you pick up something similar to this on the homepage, but now you can list these on any post or page. They are automatically pulled in based on your sales. You can also filter them by categories.

Newest Products Block

Again, pulling in your most recent added products and allowing you to filter them by category.

On Sale Products Block

Similar to the last two blocks, but only for products on sale.

Top Rated Products Block

Based on reviews that include ratings.

Products by Attributes Block

You can also pull in products based on attributes if you are using variable products or some other aspect that uses attributes.

Featured Products Block

And lastly, the good old Featured products. What’s nice about this block is the product does not have to be set as a featured product in the WooCommerce settings. And it also doesn’t automatically tag the product as a featured product when you use this.

And since this is a pretty slick format, here is what the featured product looks like when we add it to the block with the options.

Marketplace Suggestions

You will also find a new Marketplace Suggestions. For those who don’t want this to show, you can toggle it off and on in WooCommerce settings > advanced > WooCommerce.com.

These are pulled in from the 400+ extensions in the WooCommerce marketplace and are typically for the DIY’er who needs guidance on what they might need vs. spending hours looking for the right feature.

They will be found on your product page under the tab Get More Options. Each one can be dismissed by clicking on the X so you can narrow down what might be of interest to you.

The fact that they are down here is better than being in some prominent area that might cause distraction. This way, users who find the feature useful will use as needed.

Performance Improvements

There are a few distinct improvements that will speed up your site that are based on the Product Data Lookup Table. If you want to dig more into that, I would suggest you check out this post on their developer page. You can also learn about all the other small improvements and tweaks here.

New and Improved Admin Reports

Although this is not part of core, simultaneously a new release of the Admin Dashboard is bringing more reporting and analytics to your dashboard. With it comes new Activity Panels and a customizable dashboard. You can see the post here on the latest release or get it on WordPress.org.

Don’t forget, before updating always make sure you have backed up everything.

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BobWP

Maintain the Content Side of Your WooCommerce Online Store

Admin Posted On April 19, 2019

Maintain the Content Side of Your WooCommerce Online Store

Keep Your WooCommerce Site Maintained—Including Your Content
WP eCommerce Show

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Let’s face it, from top to bottom, your WooCommerce store, any kind of online store run on WordPress, needs to be maintained. But whatever you do in all this, don’t forget about your content.

Thanks to our sponsor:

Get 50% off the first three months of any plan of GoWP WordPress Maintenance and Support. Just use the code: BOBWP

A couple of things had me thinking about content and how to maintain it.

The Challenges of Store Owners When Creating Content

In a presentation recently at a local WordPress meetup, “How to Create a Content Strategy for Your WooCommerce Online Store,” I opened with the fact that store owners struggle with creating content.

Their focus is on the store.

Is everything running smoothly?.

Are orders being fulfilled efficiently?

How are my conversions doing?

For sure, these are things you need to be on top of.

But the session was lightly attended because creating content is scary to contemplate and often, hard to keep up on, especially for small shops. If I mention blogging, podcasting, v-logging, whatever, I see concerned looks on their faces. So creating the content, let alone maintaining it, is a challenge.

Site Maintenance is Critical

Of course, as with your car, your house, everything around you, maintenance (and our sponsor for this episode, GoWP, does a great job of keeping your site running smoothly.)

You need to have someone there to support you when things go sideways. You cannot afford to have your site down. Plugins breaking. This translates into money lost. So the focus on site maintenance is a natural.

But What Does Content Maintenance Mean?

Let’s say you churn out the content, whether it’s via written posts, videos, audio or a mix of all three. You occasionally update your content as your store and products grow, to reflect those changes. These are likely your product pages and some static content that needs to be changed. But as you add more and more content, things tend to build up. Then it’s time to plan maintenance for your whole site.

Six Ways to Maintain Your Content

1. Repurpose Your Exisiting Content

When you create a mix of content, there are creative ways to extract additional content from your existing posts, videos, etc. Or the opposite. Maybe a short video or post will inspire something more in-depth.

There are a lot of ways of doing this. Check out our post on repurposing your content to get more ideas.

2. Get Rid of the Dead Wood

There may be posts wallowing on your blog that are pretty much worthless. If you were to go through your older stuff, you would probably agree.

But with an online store there might be much more dated content that is crying to be removed. Maybe it’s something you can’t update. Maybe the product you were writing about has been discontinued. In any case, make sure you have your redirects in place and if you can redirect to another post or product, do it.

3. Keep Tabs on Broken Links and Streamed Content

When it comes to broken links, save yourself some time and use a plugin.

Broken links can be both internal and external, both of which will make the customer’s experience less than positive. Dreaded 404 errors of pages that do not exist, are frustrating. Consider creating a custom 404 page that at least is more user-friendly.

Also, use Google Webmaster Tools to help you keep track of those 404 errors.

4. Find Friends for Your Existing Content

This is just one piece of the next SEO tip, but revisit your posts for internal linking. Yoast SEO calls it orphaned content. You know, those posts that have no incoming links for other posts on your site. Taking some time to revisit the content and find creative and useful ways to interconnect like-minded posts will do good things for your site. Google will get a better grip on who you are and what you are talking about.

On your products, be careful to stick to the related products, cross-sells and up-sells to avoid destroying a potential conversion.

6. Other Work on That SEO

The value of maintaining or repurposing your content is the impact it can have on your search engine optimization. Even little things, like fixing spelling errors or rewriting a sentence that didn’t make sense, can help your SEO and, in turn, your readership.

Look at your product and post titles. Meta descriptions have grown and the Yoast SEO plugin reflects that change. Also, revisit keywords. The key here is not to mess with posts that already rank high when it comes to the meta and title.

So there you have it. I know this can seem overwhelming, but take your time. One way to do this is to revisit posts when you are:

1 Answering a comment there

2 On the post to share it

In the end, make your maintenance plan a two-parter. Have someone keep the tech side running for you and don’t forget to give your content some loving care, too.

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WP Lift

Weekly WordPress News: WooCommerce 3.6, 0-Day Vulnerabilities, and More

Admin Posted On April 19, 2019

Hey, WordPress fans. Nothing too big happened this week, but there are lots of small news drops, like WooCommerce 3.6, some #wpdrama with plugin vulnerabilities, and a new Elementor feature that helps you add related posts. Beyond that, you’ll learn how you can host WordPress yourself on DigitalOcean using a tool from Delicious Brains called … Read moreWeekly WordPress News: WooCommerce 3.6, 0-Day Vulnerabilities, and More

The post Weekly WordPress News: WooCommerce 3.6, 0-Day Vulnerabilities, and More appeared first on Learn WordPress with WPLift.

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WP Tavern

WooCommerce 3.6 Released with New Product Blocks and Major Performance Improvements – WordPress Tavern

Admin Posted On April 19, 2019

WooCommerce 3.6 Released with New Product Blocks and Major Performance Improvements – WordPress Tavern

WooCommerce 3.6 was released this week after six months in development. Store owners with sites running on WordPress 5.0+ will now have access to eight new product blocks, including hand picked products, featured products, products by category/attribute, sale products, new products, top rated, products, and best selling products.

These blocks were previously available as a feature plugin but have now been rolled into WooCommerce core. The plugin now requires WooCommerce 3.6 and will continue to be used for iterating and exploring future WooCommerce block editor features.

Performance improvements were one of the major focuses for this version, which introduces product data lookup tables. WooCommerce core developers’ long term plan is to move post meta to custom tables and a feature plugin is currently in development towards this goal. In the meantime, lookup tables provide a structured index for product data that speeds up querying. This version also brings improvements to transient invalidation, changes to REST API initialization, caching improvements, and more.

WooCommerce developer Timmy Crawford highlighted a few frontend performance improvements in the 3.6 release post:

A 62% improvement in the load time when ordering and filtering products
Reduced overall load time by bypassing inactive webhooks
Reduced the load time for pages with category or product attribute lists
Reduced load time of product pages with attributes

This release also includes the controversial new marketplace suggestions that advertise official extensions inside the WooCommerce admin. The setting for turning them off can be found under the “Accounts & Privacy” section of the admin.

For the full list of additional enhancements in 3.6, check out the release post or view the plugin’s changelog. The release should be backwards compatible with sites running WooCommerce 3.0+, but testing how the update affects themes and extensions is highly recommended before updating. Version 3.6.1 was released today to fix some issues 3.6.0 had with certain hosting environments.

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Colorlib

Awesome WooCommerce Extensions to Extend Functionality: Part III

Admin Posted On April 16, 2019

WooCommerce is a popular platform for building and running an online store. It comes with a whole range of functions to run a business of any size. There are many extensions made especially for WooCommerce, either to add functionality or to carry out a specific unique task with WooCommerce.

This article is the third part in the series of articles on WooCommerce extensions. To check out extensions dealing with product pricing, product display, and printing and invoicing, check out Part I. If you’re on the lookout for WooCommerce plugins to help with marketing, social media, and payments, head over to Part II.

In this part, we will get to know extensions that help with the following:

shipping and delivery
general utility
miscellaneous

Shipping

ShipStation

ShipStation is a plugin from WooThemes that helps to automate the shipping process. You will no longer need to manually print labels and weigh each package individually. The integration into shopping platforms is real time. You can import orders from WooCommerce with all the details of weight and product options. The plugin can include the preferred shipping method of the customer and any special instruction.

Shipstation

With ShipStation, create the shipping label and post the details of the shipping carrier, the shipping status, and the tracking number back to WooCommerce. The customer can receive a standard or customized email when the product is shipped. This plugin is web based, so you can access the shipping function from anywhere.

ShipStation is free for 30 days, after which you will have to subscribe to monthly subscription plans ranging from $25 to $125 per month.

WooCommerce Advanced Shipping

This plugin, WooCommerce Advanced Shipping, lives up to its name, offering a number of options in shipping products. It applies conditional logic using parameters, such as country, zip code, subtotals, quantity, weight, and size specifications. You can work out and apply your own shipping rates with suitable conditions and arrive at your own table.

Advanced Shipping

It is developer-friendly and customizable. Two extensions are available: Shipping Zones, which will help you create shipping zones based on area, zip code, and country, and Advanced Pricing, which will help you treat one whole group of countries as one, such as the European Union. Prices can be per product, per category, or per shipping class. If you want to insert a condition that isn’t there, get in touch with customer support.

Purchase the plugin for $17 and be entitled to future updates and six months of support. You can get support for another six months for an additional $5.10.

WooCommerce Weight Based Shipping

weight based shipping for woocommerce

WooCommerce Weight Based Shipping is a WooCommerce extension for shipping that is based on, well, weight. With the integration of this plugin, potential customers can quickly calculate the shipping cost for their order. Of course, you can add several different rules that vary on different conditions which you preset in the configuration settings. No rocket science when setting up WooCommerce Weight Based Shipping for your online store. No doubt, even if you are a beginner, you can still get things going with the shipping based on weight.

There are many valuable and convenient features that will help you set up the plugin according to your needs and requirements. Flexible price calculations, flat rates, exclusive free shipping and support for different shipping classes, WooCommerce Weight Based Shipping has all the necessary and more.

Table Rate Shipping for WooCommerce

Table Rate Shipping for WooCommerce adds a new shipping method directly to your WooCommerce settings. The plugin can categorize your destinations into various zones. You can charge additional fees for certain zones, and you can set the rates as fixed or variable.

Table Rate shipping

This plugin can apply multiple rates for deliveries based on conditions like destination, weight, price, volume, shipping class, and any special transport requirements. Separate levels of service can command different rates. For example, you can apply a different rate for express deliveries.

With this No. 1 best-selling WooCommerce extension on CodeCanyon, compute the shipping rates inclusive or exclusive of tax. Rate bundling is also possible for customers who purchase many items. In addition, you can arrange the shipping option in the order you want and can set the default option.

The plugin costs $22 and comes with six months of support and future updates. Support can be extended to 12 months for an additional $6.60.

General Utility

Ultimate Woo

It would not be fair to call UltimateWoo a plugin. It is an entire suite of plugins that gives you access to a number of modules. All you have to do is install UltimateWoo and enable the extensions you need. To get an idea of what this plugin can do for you, just glance at the screenshot below. UltimateWoo also helps your shop to receive payments, analyze and report on various aspects, ship out orders, send out emails, and more.

1 Ultimate Woo

The 78 extensions included would cost you a cool $5,922 if purchased individually. You can choose to download the Lite version containing only 12 modules for free and receive limited support and updates. Or you can pick the Personal License for use on one WordPress website for $99, the Business License for use on five WordPress websites for $199, or the Developer License for use on an unlimited number of websites for $299. All premium licenses will receive regular support and one year of automatic updates.

WooCommerce Amazon Affiliates—Wordpress Plugin

WooCommerce Amazon Affiliates converts your WooCommerce store into a powerful affiliate marketing enterprise, earning income by way of commission. With the Advanced Search and Bulk Import module, a store owner can search for and select products by category and subcategory. You can also choose variations of any product or select a price range.

Amazon Affiliates

The ASIN Grabber helps to browse through products and then import it into your store in bulk with CSV Importer. You can automatically modify your content from Amazon. This means your products are in sync with Amazon products. You can use your Onsite Cart to collect products and checkout from Amazon. You can check out directly from Amazon, too.

If a user is redirected to Amazon, the product will be added to your cart and kept there for 90 days. So, if purchase is postponed, you will still earn a commission from it. This plugin also allows cross-selling. This plugin can only be used as an addition to an existing or a new WooCommerce store. A user cannot set himself up to be a pure Amazon Store dealer.

A regular license, which comes with six months of support and future updates, will cost $34. For an extra $10.20, the support will be extended to 12 months.

WooCommerce PDF Invoices & Packing Slips

woocommerce pdf invoices packing slips

Instead of sending out default invoices, you can now add a printable PDF version with this dedicated plugin. It also includes an option to create packing slips which you can download and print from the order admin page. A super convenient WooCommerce extension that saves you time, yet at the same time elevates your performance. Moreover, you will also find a PDF invoice template, but you can also create your own if necessary. It is fully customizable and easily brandable.

With WooCommerce PDF Invoices & Packing Slips you can also sort out bulks orders with ease. On top of that, the plugin already comes in several different languages, like English, Finnish, Slovenian, Spanis and French to name a few. Of course, there is always an option to go premium and unlock even more features.

WooCommerce Multivendor Marketplace

wc multivendor marketplace

When looking to build a multivendor marketplace, you can help yourself with WooCommerce Multivendor Marketplace plugin. This is a powerful and simple to use WooCommerce extension with a ton of features and functions that you can put into play out of the box. Speaking of which, WooCommerce Multivendor Marketplace comes with flexible commissions, reverse withdrawals, single product multivendor and zone and country-wise vendor shipping. It also supports multiple different payment methods, like Paypal, Stripe, Skill and bank transfers. Besides, it also supports custom payment gateways.

Other sophisticated modules include store invoice, support ticket, shipment tracking and many more in between. In short, if your objective is to hammer out a multivendor marketplace, look no further and pick this striking WooCommerce extension. Make your lives simpler and take your project to a whole new degree.

Custom Product Tabs for WooCommerce

yikes custom woocommerce product tabs

You can now add more information about an item with Custom Product Tabs for WooCommerce. This WooCommerce extension unlocks new tabs which allow you to include specifications, reviews, descriptions and loads more. You can add tabs on a per product basis, but you can also save the tabs and append them to multiple other items as well. These new tabs appear on the right side of the default description tab. What’s more, Custom Product Tabs for WooCommerce use WordPress’ text editor which can contain plain text, HTML, images and shortcodes. Moreover, the plugin is also compatible with WPML, so feel free to translate it to the language of your eCommerce website.

WooCommerce Wishlist Plugin

woocommerce wishlist

When you would like to buy something but, for whatever reason, you can not proceed with the purchase at the moment, you add it to the wishlist so it does not go away. Later, you come back, see a bunch of other goodies you forgot you add and simply buy all of them. It is a big win for the business owner indeed.

Well, you can now create a similar experience for your potential buyers on your online store. With WooCommerce Wishlist Plugin, you can help others start stuffing their wishlists and buy only when they can. Like mentioned earlier, there is a great chance that, instead of buying just the main product, they will purchase several other products that they – “unaware” – added to the wishlist.

WooCommerce Wishlist Plugin ensures that the product immediately gets removed from the wishlist once added to the cart. Moreover, it allows you to customize the layout, utilize preset icons and even upload your custom buttons. Last but not least, your customers can also share their wishlist on social media platforms and via email.

WC Marketplace

WC Marketplace is a free extension that promises to turn your store into a marketplace. For a visitor, it would be very much like walking into a virtual huge multistore marketing complex. You can allow users to sell anything on your site, much like Amazon, by registering as vendors on your site.

Wc Market Place

WC Marketplace’ design is strictly according to WordPress coding standards, and all the documentations are available for download. As it is free, with extensions being added continuously, this is a great addition to your e-commerce store at no extra cost.

With this plugin, approve vendors in bulk automatically or individually and manually. Manage them via bulk actions. Allow products to be uploaded automatically by vendor or only after manual approval. Set a threshold limit, product-wise or vendor-wise, for sales before commission is paid, and make a charge for the withdrawal of commission. You can make the payment through PayPal.

WC Marketplace lets you edit the vendor page URL from your WordPress, and you can block vendors. You can link the product page to a vendor, and vendors can set shipping from the front end. Vendors can configure their own stores and export data in bulk. They can add or edit products and add coupons to products. Also, they can get immediate notification of new orders, view the back end, and withdraw their commission.

Five premium add-ons make this plugin more attractive for vendors to register on your site. Vendors can view inventory reports, transactions, and sales from the front end. They can also view specific Google Analytics dates and set their own stock alerts.

This plugin, developed by Dual Cube, has earned for itself an impressive five-star rating.

Some more options that can help you to generally spruce up your WooCommerce are listed here.

WooCommerce Store Exporter is for the reverse function of CSV Importer, exporting store details out of WooCommerce into files outside WooCommerce. It can export products by categories, variations, brands, tags, and much more. The premium version will also export to an email address and schedule regular exports.
W3 Super Cache WordPress Plugin helps in the efficient use of server resources by serving up static files to users who are not logged in or to those who do not leave a comment on your site. This helps products load faster as outdated and obsolete files are cleaned.
WooCommerce Customizer will help you to customize without having to use code.
WooCommerce Multilingual enables fully multilingual sites. You can translate store pages and switch languages.

Miscellaneous

WooCommerce Bookings

WooCommerce Bookings is very useful when you want to sell your services by time (such as hotel rooms), when you want to allot a particular resource to a particular time slot (such as an instructor to a class), or when you want to offer appointments.

bookings 3

With this extension, you can create booking slots and allot them on request. You can send email confirmations as soon as booking is completed. Then, you can send reminders closer to the dates booked. A booking calendar is handy so that you have an overview of how many slots are available and how many are booked. Customers can also view the slots that are available and make their pick.

If you notice that some slots are not really a favorite with customers, you can offer a discount on them. You can give special rates and off-season rates as well. The plugin enables you to manage multiple products, too, for example, rooms in a hotel and seats on a bus for local tours. You can further set and alter the buffer period between bookings. If you combine this extension with product add-ons, you can offer extras on the booking. Note that only the website administrator can modify the bookings.

The price for this plugin ranges from $249 to $449.

Order Delivery Date for WooCommerce

Order Delivery Date for WooCommerce will allow you to offer a customer the option to pick any date for the delivery of their purchases. It uses the datepicker that is inbuilt in WordPress. This plugin will reduce the chances of the delivery person finding a locked door when he goes to deliver and save a second trip.

Order Delivery Date for WC

You can display the possible delivery dates you want and allow the buyer to pick a date. You can exclude days like Sundays or any special holidays. The date picked by the buyer will show up when you view the order, so you can take note of the specific instruction for delivery.

The premium version of this plugin will allow you to customize the calendar and allow cutoffs for the same-day and next-day deliveries. You can include the delivery date in a custom email. Further, the calendar can display two months, and the time range for the delivery can be shown.

WooCommerce My Account Widget

WooCommerce My Account Widget provides a lot of information about your customers in your WooCommerce shop. See the number of items in the shopping cart and the number of incomplete orders. The plugin also displays the unpaid orders and the link to the shopping cart. It is compatible with WPML and is available in over five languages.

22 WooCommerce My Account Widget

Here are a few useful extensions:

WooCommerce Memberships helps you sell memberships. Restrict access to content, and distribute content to members according to a set schedule. Create many types of membership plans, and attach different perks, privileges, and access for each. The extension costs $149.
Create, manage, and sell gift certificates through WooCommerce Gift Cards. Accept payments through regular payment gateways.
WooCommerce Product Enquiry for WooCommerce lets you ask questions right from the products page. You can turn a visitor into a buyer.
Checkout Field Editor lets you add custom fields on the checkout page. Edit existing fields, or remove them altogether. You can also add text, datepickers, and checkboxes. Purchase this extension for $149.
WooCommerce Currency Switcher helps you convert one currency to another in real time. It is available both as a shortcode and as a widget. The customer can pay in the selected currency. The premium version will convert the currency automatically based on the customer’s IP geolocation.
WooCommerce Checkout for Digital Goods is for selling digital products. It is easy to install and skip all the unnecessary fields, like addresses and phone numbers. Purchase this plugin for $7.

Conclusion

This list concludes my three-part series on useful extensions that add functions to your WooCommerce store. If you have found any plugins that are particularly useful, please share them with us.

In case you haven’t decided on your WordPress theme with WooCommerce integration, you might want to read this article to find the best examples. If you want free themes, the best place for research is here.

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Colorlib

30+ Best Free WooCommerce WordPress Themes 2018

Admin Posted On April 16, 2019

shapely-freee-fullscreen-multipurpose-wordpress-theme

WordPress, without a doubt, is the most popular blogging platform, as it powers nearly 20% of all the websites today. The number of new WordPress websites being created are continuously growing each day.
WordPress is an open source solution, and there are thousands of developers contributing to this great platform. As a result, millions of different themes and plugins are available for it. This number is only continuously growing by the minute. The best part is that most of them are free, including the some of the most useful ones, such as WooCommerce. This plugin allows you to build and launch your own eStore with utmost ease, without doing any of the coding. Just upload your product images and you are ready to go!

WooCommerce is downloaded over 7 million times from WordPress plugin repository alone. If you are not yet familiar with WooCommerce, you can read more about it on WordPress.org or on its author’s website, WooThemes.

There are plenty of amazing WooCommerce themes available, but not all of them are free. However, the open source community is huge and some developers have created free WooCommerce-optimized themes.

Everyone deserves to get paid for their work, so if you are downloading any of these free WooCommerce themes, consider donating to its original authors.

We also have similar theme collections that are dedicated to premium WooCommerce and other eCommerce WordPress themes. You can find the WooCommerce theme collection here and the eCommerce theme collection here.

Shapely

shapely-freee-fullscreen-multipurpose-wordpress-theme

We are living in one of those rare historical moments, when a game-changing factor promises to expand our understanding about the business world. Just like the explorers from a few centuries ago, today’s internet entrepreneurs can operate in a meritocratic, unregulated environment. While monopolies slowly creep on every field in the real world, the virtual space can still create overnight millionaires. If you have a good idea, you can take it online.

Shapely is a WordPress theme that embodies that spirit of innovation, and it can help you to construct an impressive commercial site. This is made possible by WooCommerce, one of the most popular and sought-after WordPress plugins. As a business owner, you can charge people for anything that peaks their interest: books, movies, memorabilia, hand-crafted ornaments, and so on. As long as you have a good product or service, Shapely can help you to sell it.

Users will be able to modify every option, and tweak any setting. With ease, you can edit footer text, change color palettes, or upload hero images. For more information regarding this theme and its incredible features, be sure to consult the free documentation source, or the free content demo.

More info / Download

Illdy

Illdy is a truly powerful and endlessly flexible theme, equipped with a set of diverse, powerhouse plugins, features, tools, widgets, shortcodes, templates and layouts that can make short work of absolutely any website design, construction and maintenance needs you could possibly encounter.

This theme’s focus is on performance, reliability and ease of use. Thus, Illdy makes for a solid choice for corporations and corporate webmasters that want an inexpensive solution to their corporate website needs. Illdy can also service the need to present services, products, staff and or workgroup teams, professional portfolios and related information crucial to success in the online market. Furthermore, Illdy includes a plethora of convenient and business friendly page templates and shortcodes as specific and time-saving as Pricing Plans or Staff blurbs, with a myriad options for visual configuration, handsome one page website capacities, top of the line smooth Parallax scrolling and more, so that from day one, you have everything you need to make it in the web with your corporate website! Try Illdy now!

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Tyche

Tyche is a free WordPress theme specializing on shops and sales. It is a simple, clean and focused Colorlib product. It comes with support, documentation and WooCommerce compatibility. Tyche also features an ad banner and different sections like Trending and Most Wanted. It even has an intuitive menu with a top bar and a footer to increase elegance and accessibility.

Tyche is a well-crafted theme with partial orientation to female crowds and clothes shopping. It also offers free shipping systems, shopping carts, search bars and a login account. It even includes blog pages to set! Try this awesome easy going theme and get your business going! Try Tyche!

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Ascendant

Ascendant is a multipurpose WordPress theme available to download in free version and to buy in two other different ones. It includes a demo and many other great features. Ascendant is easy to use and can be an awesome start for any personal webpage or business project. You will get WooCommerce compatibility for transactional matters. As for layout design, unlimited colors, posting pages and customizable headers are featured too. Ascendant gives you +100 super cool Google Fonts to write your posts. It also provides and all screens and cross-browsers compatibility. Have fun and get your set up with this simple intuitive tool. Use Ascendant!

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Activello

activello-free-wordpress-blog-theme

Activello is an extremely pliable theme that has been thoughtfully equipped with a slew of purposeful and convenient tools, features, plugins, templates, layouts and widgets. This enable you to effortlessly create endless amounts of custom, unique websites for all sorts of imaginable purposes.

This theme is a naturally strong fit for business websites of all kinds, from professional agencies to small family businesses, from restaurants to legal services. If you are trying to establish an online presence and expand through new and attractive markets, Activello is the theme for you. With tons of useful shortcodes and widgets available, you surely can’t go wrong with it. Activello also includes tons of dedicated inner pages readymade, waiting for your content, color schemes and style choices. Activello is minimalist and elegant, and it is bound to improve your business in no time at all. Lastly, the theme is optimized to work with WooCommerce ecommerce platform for WordPress.

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Sparkling

sparkling-free-woocommerce-wordpress-theme

Sparkling has been packed to the brim with an ample set of page templates, tools and features. This empowers webmasters of any skill level to create amazing websites in a matter of minutes, without having to write a single line of code. And with outstanding features like the FlexSlider-powered Featured Slider, a modern and flat graphical design employs a visual language intuitive to users across a wide demographical range. Gorgeous Jetpack Infinite Scroll technologies allow for dynamic content loading without impacting page load times.

Sparkling has been completely integrated with the powerful WooCommerce plugin. It also features a wealth of WooCommerce-ready shop pages, product portfolio demo pages and convenient shop or commercial options and shortcodes that will save you time and look impressive, right at your fingertips. Lastly, Sparkling includes thorough documentation and extensive support, so you can be sure your WooCommerce website will always be in tip-top shape. Start Sparkling today!

More info / Download

Allegiant

allegiant-best-free-wordpress-theme

Allegiant has been developed for webmasters to effortlessly put together highly functional websites across a huge range of interests and applications. From business and commerce to personal and professional websites, Allegiant can tackle them all. Allegiant’s core features include a resourceful layout customization interface that empowers you to fine-tune your headers and footers, deploy shortcodes upon your sidebars and sections. Impressive commercial capabilities powered by the WooCommerce eCommerce plugin suite makes setting up your own online shops an easy, breezy matter.

Combined with seamless portfolio customization and layout settings that allow you to showcase your product catalogues to the world, Allegiant is a perfect theme for marketing products, wares and services of any kind to a broad online audience. Allegiant is a natural salesman, and its SEO enhanced coding makes it a top performer in search engines, netting you more traffic, more ad revenue and more sales overnight. Based on a modular Bootstrap design, Allegiant is natively responsive, cross-compatible with browsers, devices and platforms the world over. Check out Allegiant today, and see for yourself!

More info / Download

Affluent

affluent-light-wordpress-website-theme

Affluent has been purposefully crafted as a robust framework for the uncomplicated and speedy development of eloquent, functional websites across all sorts of applications and website archetypes regardless of your previous experience or skill level. Featuring powerful layout customization controls, Affluent lets you fine-tune every page and element within your websites in a matter of minutes, without having to write a line of code yourself.

With Affluent at your side, you’ll have a professional quality website up and running in no time at all. And with its potent integration of the WooCommerce eCommerce plugin suite, Affluent is a capable salesman that can effectively market your wares to the world at large with incomparable ease and an intuitive end-user visual interface that makes your visitors feel at ease as they explore your product catalogue, add ítems to their shopping carts and make purchases, right off your very own website. Try Affluent today!

More info / Download

Dazzling

dazzling flat design theme

Dazzling is a free multipurpose WordPress theme great for business, blog, magazine, portfolio or even ecommerce website thanks to its WooCommerce integration. It was developed and designed using Bootstrap 3 frontend framework, which makes it fully responsive and optimized for tablets, mobile, desktop any any other device. Dazzling comes with dozens of Theme Options to change fonts, color scheme, slider settings and much more. This theme has everything you would expect from premium WordPress theme but it is completely free to use. You can also fork it on Github and create a pull request there to make this theme even better. Demo

Unite

unite ultimate wedding theme

Unite is a clean, modern and highly customizable WordPress WooCommerce theme with dozens of theme options to customize its every aspect. This theme comes with unlimited color variations that you can change via powerful, yet simple Theme Options. Unite was originally designed as a wedding theme, although we have seen it used for eStore, business, finance, arts, programming, applications, travel, health and loads of other websites. Unite theme is the best option if you are looking for full control over your website design and functionality. Developers for this theme offers free support for all theme users as long as you keep a link back to their website. Free support is something no other free theme developers can be proud of.This theme is also available on Github, so make sure you fork it and contribute to theme development by providing new translations, features and bug fixes. Demo

Awesome & Responsive Travel WordPress Theme

travelify - free travel theme

Travelify was built with nature in mind, so it would be an ideal fit for eStores for green, natural, healthy and ecological products. However, there is no sign that you can’t use this theme for any kind of products.

Travelify also features the simple yet powerful Theme Options for slider, logo, theme layout, and social network icons. This theme also has various page layouts and other great tools to build your own WooCommerce website. This theme, while free, comes with incredible support from theme developer and well written documentation. Travelify is translatable into several languages including German, French, Hungarian, Dutch and Chinese.

Demo

Brilliance

brilliance-minimal-landing-page-website-template

Brilliance has been created by a team of developers and designers aiming to furnish webmasters with an ample set of options and customization tools that put you in charge of every element of your website’s look and feel without having to know a thing about coding to achieve sophisticated, professional results filled with resourceful functionality.

Well-suited for both business and commercial applications, Brilliance combines extensive portfolio showcase capabilities with amazing commercial functionality. These are powered by the industry-standard WooCommerce eCommerce plugin suite, which underpins a range of impressive features such as online shop page templates, powerful shopping cart systems complete with checkout and payment method management, and much more under the hood. With excellent capacity for product catalogue showcasing, and a particular skill for increasing your conversion rates, Brilliance is a theme that can definitely impact your bottom line and increase your revenue quickly and effectively. Mobile friendly and responsive, Brilliance has strong Bootstrap roots that empower its utter cross-compatible performance in devices and browsers around the globe. Market your wares to the world at large, with Brilliance, today!

More info / Download

Transcend

transcend-free-portfolio-wordpress-theme

Transcend performs at a high level across multiple different applications in numerous industries and businesses. Uniquely intuitive in its website design and customization process, Transcend requires nothing but a few clicks for you to handcraft the look and feel of your every page, from layout design to individual element customization settings, functional sidebars, smoothly animated headers and feature-rich footers, among many more capabilities under the hood.

With advanced technologies including HTML5 coding, CSS3 dynamic stylesheet scripting and sophisticated AJAX powered categories and tags that effortlessly organize your content for your audience to make their way about it without writing a line of code. Transcend is completely integrated with the industry standard WooCommerce eCommerce plugin suite, which empowers its built in online shop page templates, resourceful product catalogues and product detail pages, functional shopping carts and checkout pages and many more essential commercial features that let your users become your customers without a hassle. Responsive and mobile friendly, Transcend adapts itself to render your content seamlessly on any platform or device. Try Transcend now!

More info / Download

Zelle Lite

zerif lite - corporate theme

Zelle Lite (formerly Zerif Lite) is a clean and modern one-page WordPress theme best for digital agencies, studios, business, product showcase, portfolio and other awesome websites. This theme is built on Bootstrap 3 frontend framework which makes it fully responsive and well optimized for tablets, smartphones and other devices. Zerif Lite is SEO friendly that will help you to to sell your goods listed on your eStore. This theme is the right choice if you are looking for one page WordPress theme that can also be used with WooCommerce to build awesome estore.

More info / Download

FlatOn

flaton - creative business theme

FlatOn is an impressive WordPress theme that can improve any website. It is based on a beautiful flat design, adding a layer of charm to your pages. This theme is also streamlined and modern, guaranteeing that your website will outshine its competitors.

Moreover, scaling and resizing issues can cause some sites to experience a reduction in viewership, as mobile users cannot access content. With FlatOn, those issues are a thing of the past because this theme is entirely responsive. Desktop computers, laptops and tablets can display your content with ease. As a business owner, the full responsiveness will allow you to update your content while on the move. Two simple color palettes are also available, providing some variety in terms of aesthetic design. Additionally, FlatOn has a skeleton framework for its grids, and a minimal CSS. SASS is used for the production of Stylesheets.

This theme is also highly versatile, as it is able to fil any content niche. However, its primary purpose is to enhance business websites. Online attention spans are notoriously brief, and you only have a few seconds in order to impress your clients. FlatOn’s high standards and consistent quality will aid in any business venture. There is a free theme demo available for those who wish to sample the content.

More info / Download

Catch Flames

catch flames - free wordpress theme

Catch Flames is a clean, streamlined full-width WordPress theme. It is entirely responsive, assuring that all visitors will get to enjoy the same quality experience, regardless of what device they are using.

Catch Flames makes the most out of your screen space. It just feels bigger, wider and more luxurious! The default layout uses a three column design, but users can easily change it to a single or dual column setting. You know what’s best for your page, and this theme lets you create something that resembles your vision. This product is considered the spiritual successor of another amazing theme: Catch Box. Also, its construction was influenced by user requirements and recommendations.

Catch Flames uses the latest CSS3 and HTML5, and it also includes a user friendly Theme Options panel. It requires no specialized knowledge or preparation, given that the layout is highly intuitive. Furthermore, all of these features can aid in the creation of a truly amazing website. If you want to establish a personal online shop, this is the theme for you. The WooCommerce plugin was incorporated, assuring that you can safely commercialize your products. Catch Flames can be translated into several languages, given its multilingual capabilities.

More info / Download

Responsive Mobile

responsive mobile friendly theme

As its name suggests, this theme is based on a mobile first design philosophy. Recently, the market for mobile devices has grown exponentially, forcing many sites to adapt their layouts for smaller screens and touch interactivity. This theme is completely responsive, guaranteeing that all users will benefit from the same quality experience. It also accommodates all screen sizes and resolutions.

Moreover, Responsive Mobile has incorporated 11 Widget Areas, 9 Page Templates, 6 Layouts for Templates and 4 Menu positions. The intuitive Theme Options can be navigated by anyone, regardless of their level of expertise. They also allow for full CMS control, and the ability to upload your own personalized logo. You may even integrate Social Networking into your marketing strategy. In order to increase revenue and brand awareness, the WooCommerce plugin was integrated. It also allows for the creation of an impressive online store, offering your visitors a safe and reliable platform for their purchases.

Appealing to a foreign audience will expand your view count, and help you to climb search engine rankings. However, this cannot be achieved without multilingual support. Thankfully, this theme can be translated into many languages, and it also supports RTL (right to left) writing for languages such as Japanese or Hebrew.

More info / Download

Asteria Lite

asteria - modern portfolio theme

This is truly one of the best WordPress themes. It has earned a 5 out of 5 star rating, and it was downloaded over 133,000 times! Its design is sleek and responsive, offering 3 templates for your pages, and 10 social icons. There is a Full width page variation, a Left sidebar page, and a Blog page template. You can tailor your site logo, and tweak it until it is just right, with over 600 Google Fonts available for use.

Asteria Lite also includes a wonderful Gallery feature, a maintenance mode feature, a custom CSS feature, and a feature for export/import. In addition, it supports the Contact Form 7 plugin. WooComerce integration allows for the creation of an amazing online store. Commercializing your goods will definitely increase your bottom line, and promote brand awareness.

Say goodbye to downtime as you browse, because the Ajax pagination feature allows you to navigate through posts without a site refresh. This theme has a plethora of user-friendly options, making it accessible to everyone. It is great for both experts and newbies. Asteria Lite features search engine optimization, to ensure that more people will find your page, thus increasing your view count.

More info / Download

Seller

seller - minimal WooCommerce theme

If you are on a tight budget, yet you still want to open a successful online store, Seller is the right choice. This WordPress theme is compatible with the innovative WooCommerce plugin, one of the most trusted names in the industry. It will make your site look professional and clean, proving to your potential customers that you know what you are doing. There are a great number of features available, as Seller was designed to maximize the owner’s chances of getting noticed.

Despite the fact that this theme is intended for online commerce pages, it can still be used for other sites. It includes a Professional Slider, a Showcase Area, several Page Layouts, Footer Widgets and so on. It incorporates a Left and Right sidebar, featured images, and threaded comment sections.

If you prefer the convenience of your mobile device, Seller can accommodate your taste. Tablet and smart phone users will benefit from the same quality experience as those who use laptops or desktop computers. In addition, admins can manage and update their sites without being tied to a desk all day. Currently, this theme was downloaded over 30,000 times, and it has received a 4.5 out of 5 star score.

More info / Download

iTek

itek WooCommerce theme

iTek is a clean and elegant WordPress theme ideal for building any types of website. It comes with a fully responsive layout, which works perfectly on computers, tablets and mobile phones. It features a Parallax header effect incorporation with a modern looking layout that makes your website look stunningly beautiful. This free WooCommerce theme supports microformats, custom background color/image and translation ready and many more. Demo

SaleJunction

Screenshot taken from premium version of this theme and it will look nothing like this in lite [free] version

Sale Junction is a versatile ecommerce store WordPress theme from Ink Themes. This premium theme is compatible with both the WooCommerce and Easy Digital Downloads ecommerce plugins, which makes it possible for you to sell both physical good as well as digital products. The theme has a custom homepage with a featured slider and options to display multiple categories of products. This theme comes with a shopping cart, a floating info bar the top of site provides a quick link to your cart and account pages, 7 colorschemes, customizable colors and styles, various page templates, numerous widgetized areas and more.

Demo

RestImpo

restimpo - flat design business theme

If you are a fan of simple and clean website template with mint green accent colors, then you should go for RestImpo. RestImpo is a minimalist free theme perfect for creating business websites. This theme is fully responsive and offers an array of theme options. RestImpo theme comes with 3 pre-defined color schemes, 220 Google fonts, an intuitive Theme Options Panel for fast and easy theme customization, custom widgets for displaying the latest posts from the selected category, custom shortcodes, 2 menu areas, adorable social networking icons, theme documentation and much more.

Make

make eShop WordPress theme

Make is a responsive and retina-ready theme fit for building corporate, agency, nonprofit, freelancer or general business website. This theme is built with Bootstrap technology and well coded. It’s easy to build and customize, you can modify layout, styling, colors directly from the website’s backend. Make also comes with powerful Shortcode Generator that provides a convenient interface for creating pages. The theme includes lots of customization options that help you to easily modify the background, layouts, fonts, colors, and logo of your site. Moreover, Make incorporates a functional page builder. This versatile free WordPress theme also supports cool plugins such as Woo Commerce, Gravity Forms and Jetpack. Demo

i-transform

itransform - free multipurpose theme

i-transform is a simple and polished WordPress theme that you can use at no cost. It provides a space for your contact information just right above the website header next to the social network custom widgets. It also offers an easy to customize logo area and search bar. This free theme can transform your website to a stylish magazine website with its slider fantastic slider. Each post is presented as a thumbnail with a caption and a “read more” link, which redirects you to the main post. i-transform is created with a responsive layout that makes your website viewable on desktops and any type of mobile devices. This theme is inspired by “Twenty Thirteen”. This theme includes admin theme options, 5 color schemes, multiple blog layouts, WooCommerce ready etc. Demo

Market

market WordPress theme

Market is a modern and creative theme with an eye-catching homepage that puts a slider at the top of the page and a grid layout below with thumbnails from different posts. It comes with features that can be rarely found in a free theme such as spectacular animations, full-width page layout, stunning social icons, multiple menu bars, well-designed shop, custom widgets and an advanced theme options panel. Market is also compatible with WooCommerce, which makes it an ideal template for building eCommerce website. Demo

Fruitful

fruitful WooCommerce theme

Fruitful is an elegant and spacious WordPress theme that you can use for free. Its minimalist and clean design only proves that less is indeed more. This theme is very simple on the exterior but has powerful theme features and options. This theme includes 2 jQuery slider, NivoSlider and Flex slider, which enables you to display beautiful and engaging contents in your website. It also comes with fantastic font options, social media integration, custom css editor in theme options, menu customization, grid gallery, powerful shortcodes and many more. Demo

Discover – Responsive WooCommerce theme

discover - vintage business theme

Discover is a very clean and neat corporate theme for business. The theme is fully responsive and optimized for all device screen sizes. Theme supports various widget areas to bring out most of this theme. This theme packs simple yet useful Theme Options for additional customizations via web interface. Discover WordPress theme has nice looking typography and color combinations. Theme developers haven’t forgot about features like custom menu, custom header image, image slider, and custom background. Lastly, WooCommerce optimization is also a useful feature of this theme. Demo

Virtue by Kadence Themes

virtue - professional WordPress business theme

Virtue is an extremely versatile WordPress theme built using Bootstrap front-end framework. The developers optimized this theme for mobile devices such as tablets and smartphones with the help of Bootstrap. This theme packs various premium style features that you can access via Theme Options. There is literally nothing you can’t do with this theme.

Virtue is WooCommerce ready, so you can create your own modern looking eStore. This theme easy to customize thanks to several homepage layouts, image slider, portfolio pages and and other awesome features. You can bring your product closer to your audience thanks to translation-ready setup. Just look at theme demo to see how amazing this theme is.

Demo

Terrifico – Multi-Purpose, Responsive WordPress Theme

terrifico - classic business theme

Terrifico is a clean, modern and flexible WordPress theme that looks stunning on every device. The theme features lots of amazing features such as advanced theme options, responsive design, various layout options, custom background, custom logo, favicon and other. It is super easy to setup thanks to its good documentation and support from developers. You also get WooCommerce support, Google Fonts integration, translation-ready, and social network integration. Terrifico developers are these stunning features are giving away for free. Demo

Vantage Free WordPress Theme

vantage corprate templtate

Vantage is a clean modern looking WordPress theme optimized to be used with WooCommerce toolkit. Theme developers claim that this is the best and the most revolutionary theme they have ever built. They have also optimized Vantage to work with Page Builder. This theme also has featured image sliders to showcase your the most important content. They integrated this theme with FontAwesome fonts, so you can easily access all the incredible looking icons.

This is my favorite theme in this collection. I really recommend this theme for anyone who is looking to build their own WordPress powered eStore. Haven’t looked into theme code but this still is one of the best choices and the main thing is that it’s free theme unless you are looking for enhanced functionality which is available in premium version.

Demo

Responsive – Free Responsive WordPress Theme for your business or personal site

responsive - most popular WordPress theme ever

This is by far the most popular theme on WordPress, having been downloaded more than a million times — and is continuously being downloaded. In addition, its clean and fully responsive design will please most users. Moreover, the well-rounded Theme Options are everything you will ever need.

If I would have to choose between all these free WooCommerce themes, I would take this one, mainly because of its clean code. However, you must also consider redesigning to make it look more modern and bright. Furthermore, some flat design guidelines would make it the best theme around.

Demo

Klasik Framework

klassik framework - advanced business theme

Klasik Framework is a minimalistic and a starter theme for further development. It is a perfect fit for developers and can be used as-is and it will still look spectacular. Moreover, all the custom functions like WooCommerce integration, translations, responsiveness are already there. Just upload your product images and you will get the cleanest looking WooCommerce store you have always dreamed of.

Like most modern themes, Klasik Framework is also SEO friendly and responsive. It has been built it using the latest web standards such as HTML5 and CSS3.

Demo

Here goes all free WooCommerce WordPress themes I was able to find today. Although you must know that there are many other free themes out there, waiting to be discovered. If you are developer and you feel that your theme is missing from this list, please leave a comment below. I will add your theme for free.

Which one is your favorite?

Credited Source

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BobWP

Creating a Content Strategy for Your WooCommerce Store or Site

Admin Posted On April 16, 2019

For many store owners and other online sellers, the thought of creating content for their WooCommerce site can send a shudder down their spine, or is at the least something that lingers on their to-do list.

It’s understandable. Their focus on their products, and rightly so: on the mechanics of their site, on making the sales conversions. But although content plays a huge role in your products alone, it actually goes beyond that. It is one of the major players in your marketing and sales.

But where the heck do you start? What do you do now?

This post aims to get you started with a new site or get moving again with an existing site. To get into the fine details would require more than a single post, so I would like to give youth big picture: a way to wrap your brain around your content strategy— and resources to help you along the way.

Discover Your Content’s Focus

You sell certain products or services. I assume that is your focus. If you sell cosmetics, you talk about cosmetics. You have a firehose of information that you can share with customers and audience. Typically, this includes the answer to the question, what’s in it for them, the benefits.

The Deeper Focus

It’s a crazy content world out there. All the mediums that are available to share it with new and existing customers. But before you choose those mediums, you need to revisit your focus.

Y0ur product is going to drive a substantial amount of this focus. Some products are just crying for how-to or instructional information. Others, not so much. Let’s look at a few ways to narrow that focus down.

Product demos

Obviously this works better in some mediums than others. It gives you the chance to bring out the major features that your product has. And depending on the medium, it allows you to offer a 360-degree visualization of your product.

Also check out:

How-to Content

Instructional content will never fail you. Think of how many times you have gone to YouTube to figure out how to do something. But, at the same time, does this work for your product? There is a fine line between helping someone put together or use something when it’s a bit more challenging and glossing over those challenges, making it seem too easy.

Customer Reviews

Customer reviews are the lifeline of your store. Of all the information you offer your visitors, they will likely be interested in what others are saying about you. So why not use this in other ways? Customer reviews can be turned into customer stories.

Storytelling

Since the days of the cavemen and their drawings on the walls, storytelling has been one of the best ways to communicate. Creating narratives around your products puts a different light on what you offer. Getting creative and turning what might have been viewed as an ad into a short film can go a long way.

How to Sell Your Products Online With ‘Sticky’ Stories

Multi-Media and Your Online Store

With the four areas I shared regarding the focus on your content, there are many ways to create this content and present it to your customers. Finding what works best for your audience and for your product takes careful planning. And although it means more work, the more forms of media you can add to your content, the more accessible your site will be.

Text – No matter how much video and audio are growing, never neglect the power of the written word. Text is still the foundation of your WooCommerce product pages and you expand to other media from there. And although other mediums are exploding, the ability to scan text is still a benefit it has over all the others.

Photos – What would an online store be without photos? And the quality of those photos can make or break a sale. Using images is a standard with any online store and there is not wiggle room there. One of the most important requirements of photos for online stores is to offer enough angles of each product so that nothing is left to the customer’s imagination.

Video – Where do I start? Video has been growing over the last few years and it’s predicted that this growth won’t be stopping anytime soon. Every area that I shared for your focus is ripe for video. And though there are things to consider when you are using video for your product, you cannot go wrong if you do it right.

Audio – Podcasting has also grown over the last few years. And the traditional audio- only approach has to be seriously considered, how that would work with the type of products or services you sell.

How to Start and Run a Podcast

More Mediums to Consider

With predictions of what we will see emerging into the eCommerce space, WooCommerce store owners need to keep open minds about how they can use them in their content strategy.

Augmented and Virtual Reality

Though most consumers are using online shopping more, the immersion in the shopping experience a physical store provides is still missing. It’s taken a while to creep into the mainstream, but this will become a powerful force as time goes on.

What Virtual Reality Brings to the eCommerce Space

Chatbots

Chatbots are amazingly helpful with support for your online store. But the crossover from support to sharing your content via conversations with your customers will grow as more store owners start finding creative ways to implement chatbots on their WooCommerce sites.

Beyond Your WooCommerce Store Content

When creating your content strategy, the other element that plays into the bigger picture is social media and the various platforms to extend and share your content. As with the previous options for your site, this is a huge piece of your content strategy.

Without going too in-depth, here are a few things to consider.

Find that Sweet Spot

Not all sharing platforms are created equal and you need to find where your audience is active. For example, I have heard from many shop owners that Twitter works best for PR and customer support. Whereas Facebook might work better when sharing your content: stories, posts, etc. Test to discover what works for you.

Ads in Disguise

There are obvious platforms that are powerful for sharing video, such as YouTube. The key is not only the platform itself, but what drives it. Take YouTube. It’s a mix of everything in the world. But when you look at LinkedIn, posts on new innovations and products are more abundant and directed at an audience with a different perspective than say, Facebook.

These videos are really ads for your products, but the way they are presented makes them interesting, fascinating and unique. I would suggest you watch some of these on LinkedIn to get a good idea of what is pulling in the views.

The Power of Visualizations

Although video is growing, images can be eye candy for a prospective customer. Instagram has shown how many companies are using the platform for building their product’s brands. And although we are becoming more skeptical of influencers, they are still working constantly to attract the eyes of consumers.

Social Isn’t the Means to the End Beyond Your WooCommerce Store

Of course social platforms are not the only options you have.

Building partnerships with other brands and influences gives you the potential for a huge reach.
Guest posting and sponsored content, if done right, helps you reach different customers and helps with you with linkbacks.
Texting, although not a new tech, can help you bring content to your customers in a technology that almost everyone uses.

The key here is to dig deep into the opportunities out there and find unique and creative ways to extend your content reach.

As you develop this focus on content, it’s important to understand what you need to create, what medium or format works best and where to reach out beyond your WooCommerce store.

More on social media and multi-media on your WooCommerce store.

The Power of Customer Communications Through Texting

Using Social Media to Sell the Right Way

Social Media and Your eCommerce Site

Blogging Without Blogging on Your WooCommerce Store

With any content strategy on your WooCommerce site, your thoughts will turn to blogging.

The fact is, Woocommerce runs on WordPress. In the past, the word blog came to mind when WordPress was mentioned. It still does.

We think of blogging: scheduling a blog, scheduling posts, writing and more writing.

The strength in WordPress still lies in fresh content. And that is what blog posts adhere to . But you can use this power without blogging. It’s just a matter of using it in a way that works for you. Posts can be a mix of media and content.

Selling organic food on your WooCommerce site? Share recipes via your blog.

Selling outdoor equipment? Post video testimonials of customers out in the wild using your products.

You see where I’m going here? There are a ton of ways you can use the power of blogging on your WooCommerce store without feeling like you have to blog.

More to read about blogging on your online store:

Managing Your WooCommerce Online Store Content

As you create your strategy, the other element you want to have in place is how are you going to manage the creation of this content, let alone the content itself.

Whether you are a solo store owner or have a team of employees or outsourced individuals to help you, you need a system in place. There are going to be several tasks along the way that you will need to have organized no matter how many people are involved. Some of these will be outside the scope of your WordPress site, while others will be within your dashboard, or easily integrated into your WooCommerce store.

Editorial Calendars and Content Management

An editorial calendar gives you a way to schedule and visually conceptualize the content that needs to be done, what is being worked on, and what has been published. Whether you are working solo or with a team, they are invaluable. There are a lot of options for WordPress out there, but because of the additional tools it offers, I personally recommend Publish Press. We have a post that goes over all of the features, but I would like to highlight four of them here..

PublishPress Editorial Calendar

The calendar gives you a birds-eye view of it all. Each post has options for editing, etc. and you can easily drag-and-drop any post to another date. In addition, there are plenty of filters to choose from for viewing your calendar.

PublishPress Statuses

This feature allows you to assign a post to any standard or custom status before it is published. For teams this is great because you can pass it to certain individuals for adding more content, editing, or signing off. As an individual running the store, this can help you remember you which posts are at what stage.

For example, I have a status called Add audio/podcast. I often get the posts all ready before my audio is finalized, so it helps me to remember to upload the file as a last step before I schedule to publish. You could consider having a status on your store that reminds you, or someone else to add a video to your product page.

PublishPress Notification Workflows

Working with the statuses, notifications can be configured to email the right person as the right time. Again, very powerful for a team or even just two people. And to be honest, I use this as a couple different reminders and to let me know when a post was actually published. For example, if a post is changed from any six specific statuses down to one, it will send a custom notification to all the recipients you have chosen.

PublishPress Editorial Comments

On the post pages, there is the option to add editorial content. Again, a huge time saver. Think of all the times you have been in a post and thought of something someone should do. Often you have to make a list and send it off to them. Here you can add it conveniently in the post. You are also able to set up notifications that specific users will be sent an email with the editorial comment.

And as a single user, I will often use these for reminders for myself.

Learn more: Post on PublishPress.

PublishPress Checklists

The last feature is a checklist that shows on your post of things to do before publication. And PublishPress has checklists specific for your WooCommerce store, such as number of product categories, number of words in the product description, product images, etc. You can either show an alert if they are fulfilled or you can hide the publish button entirely until they are.

You can also create custom checklist items that need to be toggled done.

Learn more: Build a Convenient To-do Checklist for Your WooCommerce Product Posts

Managing Your WooCommerce Product Pages and Media

A WooCommerce store can end up with a lot of product pages and of course, product images. Managing all of those can be a headache if you are using the default listings of products and media library. Again, here is our personal favorite.

Wicked Folders Plugin

The big advantage of using a plugin like this is that it allows you to create folders for your media, posts and pages that help organize you content and find what you need to easier.

Wicked Folders Content Management

Besides your posts and pages, you will be able to organize your product pages, orders and coupons. And, for example, if you are using the Subscriptions extension, you can organize subscriptions.

Wicked Folders Media Management

The ability to organize your media will certainly make your life better. With the plugin, you will see all the media folders you have created in your media library, so you can easily drag and drop media into them. And when uploading any media, you have the opportunity to assign it to any folder.

In addition it has dynamic folders that are instantly created for authors, dates and media extensions.

Lastly, access to all your product folders is available when you visit your Products page.

Post and Video: See text, screenshots and a video on all the feature of Wicked Folders in our post here.

Video and Audio

On the technical side of things, not only will there be technical aspects behind the creation of each one, but in the management as well. You will likely not be hosting the files on your WordPress site, so you might use a video service like Vimeo or a hosting like Castos for your podcast.

The Seriously Simple Podcasting Plugin for WordPress Plugin and Castos Podcast Hosting

In addition, you might decide to add transcripts to either the videos or podcasts, and they will also need to be organized on your site.

Social Media Sharing

Maintaining Your WooCommerce Online Store Content

Often when it comes to maintaining our WooCommerce sites, we think of backups, updates and other fixes and issues that come up. You depend on tools like BackupBuddy or Vault Press or your hosting solution to keep everything timely backed up. You may use plugins like iThemes Sync to be able to keep everything updated from one central spot.

WooCommerce Store Content Needs Some Care, Too

But with the importance of good content comes maintaining it. Often, this is ignored, overlooked, or put on the back-burner.

Here are a few things to consider as you maintain your content.

Keeping Your Content Updated

This is one of the toughest things to keep up on. When it comes to updating your content, depending on how much you need to update, it may lead into actually repurposing that content.

Make good use of those times you are on a post or product page.

There are numerous times when you or a team member lands on a product page, page or post. Often we are in a hurry to do the one thing that we went there for. But take a few minutes while you are there. Go through the page or post and see if anything sticks out that needs to be changed or updated.

If it’s something you can do then, make an editorial note that it was done.

If you cannot do it, make an editorial note of what needs to be done and whoever is responsible can get the email and add it to their to-do list.

It’s not a foolproof way of catching all of your content that needs to be updated, but it will do a decent job, once you get into the habit of doing it.

Repurposing Your Content

This is one of my favorite subject. It’s something I do and have done over the life of my blog. This is a great way to revive existing content or generate new content for your site and to use across other platforms and media.

Consider all that you can do when repurposing your content:
Creating more content with your media through written text, videos and audio.
Getting more out of your videos by finding specific content that can be repurposed to audio.
Expanding your posts and extracting content from existing posts to build out of and create new content.
Using social media to find ways to repurpose your content that goes beyond sharing.

Look at all the ways you can repurpose content:

eBooks
Infographics
Whitepapers
Webinasr
Online Courses
Tutorials
Membership Sites
Interviews

How to Repurpose a Single Piece of Content Into a Lot of Content

Pay Attention to Your Analytics

You likely have some kind of analytics in place. There are options such as Metorik that not only give you real-time analytics, but also have a ton of tools to help you with conversion. Or perhaps, you are focused on cart abandonment and are using tools like Jilt.

The point is that you are likely watching things on the shop side of your WooCommerce site: sales, conversions, etc. All very important.

But to help you maintain your content strategy, you also need to watch your content. Who is reading what? What posts are high-ranking? Which content is evolving into your cornerstone content?

There are lots of options out there for this, but we prefer to use Google Analytics. It’s something I have used for years.

But you you find diving into your Google Analytics dashboard overwhelming and at times, almost impossible to find what you are looking for, you might want to check out our post on Analytify. It really breaks down the numbers and gives you an easy-to-read Google Analytics dashboard right on your WooCommerce site.

Plus it gives you some cool reports such as what is happening when users come to your site. You can view specific posts and pages, see the number of entrances and exist, and get a percentage comparison of both.

How to Make Google Analytics Easier to Understand on Your WooCommerce Site

Google Search Console – Webmaster Tools

This shows you the results when Google crawls your site with the Googlebot and discovers new and updated pages that will be added to the Google Index. This gives you information about how Google is interacting with your site.

If you use the plugin Yoast SEO, it has excellent integration with the Search Console. If you want to learn more about it, I would suggest you check out this post on Yoast.

Broken Links and Redirects

There is nothing more irritating than broken links and 404 page not found errors on your site. Often people take it to somewhere like Twitter to let you know when they have found one, and, in the process, letting the world know..

Redirects

As I mentioned, ‘404 pages not found’ errors are something you want to avoid. It’s not good for your visitors or for your Google ranking. There are ways to keep on top of this.

First, you can use your Google Webmaster Tools to track any 404 errors. You can use a plugin like Redirection to set up any redirects needed.

If you have Yoast SEO Premium, not only can you set up these redirects, but it has a redirect manage that will make your life easier. For example, if you trash a post or page, it will automatically ask you to set up a redirect to a new URL or assign it another redirect. Again, if you want to learn more about this I would check out this post on redirections on Yoast.

Broken Links

Another frustration for both your users and Google. You can get better control by using the free plugin, Broken Link Checker.

Socia Media Sharing

Maintaining your content means keeping an eye on it. Another strategy is to have a social media plan in place for making sure you are keeping your content in front of the right eyes.

As I mentioned earlier in this post, if done right, social sharing can be a great tool for your WooCommerce online store. There are several options out there for successfully scheduling your share, but I highly recommend the plugin Social Web Suites, as we use this ourselves.

Social Web Suites

As I have done previously, I won’t go into the details of the plugin here but will share a link to a post we have on Social Web Suites. But there are two features I’d like to point out.

Custom Shares

The thing with automated sharing is that I see most people doing it wrong. They create a post title and share it over and over again. Social Web Suites gives you the option of adding custom shares that it rotate through when scheduled. This way you can pull eyes to certain aspects of the posts that might attract specific readers.

Categories for Sharing

This is one of the features that I love most about this plugin. You can either import existing categories from your WordPress site or create custom categories, which are called stacks. In both cases, you can add these categories to your social schedule.

For example, if you add the category, it will rotate through the posts as they are scheduled on your calendar. And to top it off, it works with your WooCommerce categories and as well as your custom post types.

We have a post on this plugin, but they have recently come out with a new version that has brought in some very cool features, including what I just explained with categories. I would suggest for now that you visit their site and if you use the code BOBSWS and get 30% off your first three months.

Take the Time to Create a Solid Content Strategy

So there you have it. As you can see, running a WooCommerce store has a lot of working parts. And content is one area that should never be avoided.

These tips will help you as you are growing your store. And if you have an established site, consider having a content audit done and use this post as a guide along the way.

The final words. Digest what you have read, take some time to find your deep focus and then start to put your plan into place. Everyone, even Google, likes good content.

Credited Source

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WP Lift

After Two Years, How We Built Our Next WooCommerce Addon

Admin Posted On April 15, 2019

This is a guest post written by Katie Keith, co-founder of Barn2 Media.

Getting a WordPress product from idea to launch is a notoriously difficult process and something we’ve now done successfully five times at Barn2, the WordPress plugin shop I co-founded with my husband, Andy.

As I wrote previously on WP Tavern, we established Barn2 in 2009 as a WordPress agency. I’d always wanted to work for myself, and for seven years we established ourselves as a leading UK WordPress agency making websites for clients. Three years ago we made the shift from selling websites to selling WordPress plugins. Barn2 is now a mature WordPress product business, and we’ve got to this point by being careful about which products we make. We’ve learned a lot through this process, taking the “usual” advice whilst doing things our own way.

This post is about how we built our next WooCommerce addon: I’ll cover how we’ve decided on our new product, market research, technical challenges, and how we’re adding the new product whilst remaining a husband-and-wife team. If you’re interested in WordPress products, this post should be a really interesting read.

Always listen to your customers

The golden rule has not changed: always start by listening to your customers. We did this with our first product, and we’re still doing it with our sixth. Whilst we started out getting ideas from individual website clients, with an existing customer base, we’re able to do this at a bigger scale and thus get more certainty.

Our new product, WooCommerce Quick View Pro, comes from this same process: getting feedback, and being responsive to what customers want. We’ve validated this idea and done more in-depth research than before – and I’ll get to the complexities in a moment – but at the heart of it, we’re still following the golden rule of listening to customers.

DNK

If you already have customers, getting feedback and ideas from them is invaluable; create the mechanisms for them to give you this feedback. Do this even if you’re not sure when you’ll want to use this. Ideas which are still in-demand months or years after posting is very good validation. If you already have clients, then get ideas from them. As I wrote in my previous post: we never came up with the idea for WooCommerce Product Table, our most successful product. It started with an unrelated client request, and we listened closely to feedback from there.

Always listen to your customers: this is oft repeated. What it actually means in practice is to pay attention to what clients are requesting, patiently consider options, and spot trends. You also need to know that the idea is a good fit for your company. Whenever we decide to create a plugin, we consider:

Is it an idea that interests us?
Is it realistic for us to develop and maintain as a small company?

We’re always coming across and up with unique ideas for new plugins, but there are plenty that we have decided not to develop because it would require too much development (i.e., such a plugin would be better suited to a larger company), or it would be too resource-intensive to maintain. The WooCommerce Quick View plugin idea passed these first tests, so we moved from a headline idea to building out the features.

Get the detail right by finding data from all sources

Picking a general idea is fine, but there’s a lot more to launching a successful product than identifying the concept. It’s important to build a winning feature list. We did this by looking at feedback from every data source I could find:

We have hundreds of blog posts with tutorials on using our products, and I respond to every comment personally. These comments are full of feedback and ideas.
Support tickets are also great: customers tell us what extra functionality they want from our plugins. We take our high-quality support really seriously and this made it easier to go back and identify feedback.
YouTube videos are good too! We have a lot of videos accompanying our blog posts, and the comments on these were useful as well.

I went through all of these and collected all “quick view” related feedback and comments into a single document. This took a long time, but gave us a list of feature requests which we could use as a basis for getting the feature list right at launch.

This part is difficult, but it’s essential you put in the work and do it. Here are some (anonymized) example comments:

“Can we have quick view button in table instead of add to cart button?”
“Is there a feature where, if I click on a product image, in a popup the description of that product is displayed?”
“I am running an online shop with a large amount of products… One thing that is missing for me though is the support of a “Quick View” feature. Since a large number of items are being displayed per page, opening a single product page leads to the point where the customer has to scroll all the way down again… Preferably I would like to open the quick view by clicking on the product name instead of an additional button.”
“Is there any way to allow the user to click on the product link and get a lightbox with some additional product information instead of going to the product page? Some sort of “Quick View” with the short description and photo array would be really good.”

variable product

I collected a huge list of these, and this helped us prioritize the features we’d have at launch and the features to add later. There are also a handful of existing quick view plugins; the feedback from our customers made me confident these were features people wanted, but I also compiled a list of features the existing plugins have. This ensures we have the new features customers want whilst still comparing well in a “head to head”.

A lot of requests for a Quick View feature came from users of our WooCommerce Product Table plugin. We did consider only offering the feature as part of the existing plugin; however, looking at all the different data sources it was clear that compatibility with our own plugin would be important, but we’d be excluding customers who wanted to use the Quick View independently. It was also clear that the feature list was extensive, and we didn’t want to add bloat to the main plugin.

Moving from an idea to a thoughtful and prioritized list of features is an important step which doesn’t receive as much attention as it should. This has been an important part of how we’ve launched our previous products, and how we’ve built our newest one.

Product with table of variations

Getting on with the development, overcoming challenges, and marketing

We knew from our feature list that we needed to start with the core Quick View functionality. This should add a customizable Quick View button to product listings (such as the Shop page or category pages), and let customers click this to “quick view” information in a lightbox, instead of having to visit the single product page. From the start, it was important to integrate with both the official WooCommerce Product Add-Ons and our WooCommerce Product Table, as well as WooCommerce product variations.

From feedback, we also knew there was scope to improve control over what information is displayed in the Quick View lightbox. This would ensure the plugin meets the needs requested in users’ feedback (we had, for example, a pizza restaurant wanting customers to be able to select customization options for their pizzas without needing to visit individual product pages). Competing plugins typically used a two column layout, with image and purchase details; from our research, we knew we needed to offer more flexibility than this.

Unfortunately, we also needed to remove some feature ideas. I’d assumed that if a plugin worked on the single product page, then it would be easy to make it work in the Quick View lightbox, as it largely replicates the top of the single product page. My husband and co-founder Andy, who develops all our plugins, confirmed this was unrealistic: whilst some plugins might automatically work, most would require manually checking a plugin’s code and making adjustments. This would have been a huge amount of work and doesn’t fit our ethos of quality, reliable plugins, so we focused on guaranteeing compatibility with a smaller list of plugins.

A great example of this is WooCommerce Bookings: this was fairly high on our feature list and I wanted to include it in the initial release. In customers’ feedback, they wanted to display their bookable time slots in a table; because booking calendars take up a lot of vertical space, they’re not a great fit for a table layout.

I’d hoped, then, that we’d be able to offer the option of using Quick View Pro to show the booking calendar in the lightbox. Andy spent a lot of time on this and could have built it, but the way WooCommerce Bookings is built meant if WooCommerce or WooCommerce Bookings changed, the integration would likely break. We didn’t want to offer an unreliable integration, so we removed this feature. This is the “listen to your customers” rule in practice, through our company ethos: if a feature is going to be unrealistic for us to maintain, we won’t build it.

The development ended up taking 2 months to get to a 1.0 state, during which time I also started thinking about marketing options. I needed to be able to confidently tell our existing customers that our new plugin was built as well and reliably as the plugins they were already using, and this is why we didn’t want any “hacky” integrations. Having the high-priority integrations was important, though, and this compatibility is a useful marketing tool. I also asked our writers to produce a couple of “launch” tutorials so customers could see how the new plugin worked and what it can do.

quickviewpro

Launching a new product, two years on

There’s a lot of nuance in going from having the idea, building a feature list, and building the plugin. We did listen to customers, but we also needed to ensure the product fitted our ethos and values. Where those two came into conflict, we chose to stick to our ethos. I also had marketing in mind throughout: listening closely to customers should ensure a good product/market fit, but I needed to know that we could reach the people who would benefit from a quick view plugin as well. This is why some integrations were “must have”, such as integration with WooCommerce Product Table.

We have now launched the new plugin: WooCommerce Quick View Pro. It’s early days, but the response so far has been positive. To get us off the ground, I’ve sent an email to our existing customer list, personalized based on which plugin(s) the customer is already using, and I’ve reached out individually to everyone who left feedback. Gathering all this was time-consuming, but it’s paying dividends twice – once for product development, and a second time for marketing.

This is how, after two years and building a mature WordPress product business, Barn2, we’ve done it again. I’d love to hear your thoughts, and I’ll be available in comments to respond to any queries. Thanks for reading!

Credited Source

WPEka

How To Set Up WooCommerce In WordPress. A Beginners Guide

Admin Posted On April 12, 2019

When it comes to selling goods online, every marketer should be familiar with the know-how of latest trends and techniques so as to be a part of the ever-changing wave of evolution. By understanding what exactly your customers are looking for, you’ll get all the essential tools and information that will help you know how to set up WooCommerce and other marketing strategies.

Considering how modern-age buyers are solely relying upon online shopping, according to an estimate, an approximate of 95% purchases are going to happen online by 2040. With this, the online world is definitely opening up a lot of opportunities for sellers as well as buyers.

In such a scenario, having a WooCommerce online store can be of great help. If you’re thinking to go for the same, this post will help you from scratch. Read on and know more about WooCommerce and how you can set it up on your own.

What Is WooCommerce?

How to set up WooCommerce

Launched in 2011, it’s a free WordPress plugin that works to add e-commerce functionality to your website; thus, helping you build an online store on WordPress. Just within a few clicks, you can transform your site into a completely functional e-commerce store.

With more than 27,000,000 downloads as well as 4 million+ active installs, this plugin is undoubtedly a driving force behind innumerable online stores. This plugin would be a perfect choice for those who’re looking forward to selling products online at an affordable price. Right from selling physical and digital products to managing the inventory, taking care of shopping, securing payment, and sorting out taxes automatically, WooCommerce helps you accomplish almost every necessary task.

Along with the limitless potential to scale the online store, this responsive plugin also allows you to take 100% control over the data. By far, WooCommerce is considered the most popular and considerable solution for e-commerce, powering 42% of the worldwide online stores.

How to Set Up WooCommerce?

Whether you’re are a newbie or a professional, this step-by-step guide of how to install WooCommerce will help you begin your journey effortlessly.

First and foremost, you’d have to install the WooCommerce plugin. You can either do so from the WordPress repository or from within the dashboard.

If you wish to install it from the dashboard, navigate to WordPress Admin > Plugins > Add New. Once here, search for WooCommerce and click Install Now. Make sure that you’re installing nothing but the latest version of it.

How to set up WooCommerce

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Once installed, click Activate.

How to set up WooCommerce

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On the page set up the screen, WooCommerce would be notifying you to create specific pages automatically to complete the setup. This would include cart, shop, checkout, as well as my account pages. Click on Continue to create these pages.

On the screen of store locale setup, WooCommerce lets you quickly select the country and or state, the currency, and product units. After filling this information, click Continue.

How to set up WooCommerce

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One thing that you must remember is that WooCommerce can also be used to sell downloads and digital products. Therefore, on the shipping & tax screen, you can select whether you’re shipping physical products to consumers or not. And then, you can also enable sales tax as per the requirement. Once done, click Continue.

How to set up WooCommerce

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On the payments set up page, you can select the 3rd party payment processor that you wish to integrate on your online store. And then, click Continue.

How to set up WooCommerce

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That’s pretty much it. Now, your WooCommerce store is completely ready. To return to the WordPress dashboard, click on the link available at the bottom and you can start creating product pages.

The Essential of WooCommerce:

Shortcodes:

WooCommerce comprises a variety of shortcodes that you can use when it comes to adding products and relevant content to posts and pages. Generally, these are small text that can be inserted anywhere effortlessly. With these shortcodes, you can incite function to add content.

Moreover, WooCommerce shortcodes can also be used to add user account data, order tracking information, edit user accounts, show individual products, show recently featured products, and change password information.

Ease of Use:

WordPress as well as WooCommerce, both are exceptionally easy to use. Merely in ten minutes or less than that, you can install and run your WooCommerce store. In fact, even if you’re completely unaware of the process, you wouldn’t take much time to make the store function.

Not just the installation and setup, however, adding products and managing other aspects of it is as simple as a cakewalk. Mostly everything in WooCommerce works the way you’d expect.

Design & Functionality Flexibility:

One of the most common problems that people come across while choosing a platform is the flexibility in terms of functionality and design according to the requirements and wishes of a user. In contrast to all the limited and proprietary platforms, WooCommerce turns out to be a flexible one.

You get to regulate the features and functions of your online store completely. Whether it’s about altering the style or customizing the page layout or displaying the store on different devices with a small screen and lesser resolution, WooCommerce takes care of everything for you. And then, there is a variety of themes available out there, specifically meant to enhance the appearance of your store.

The Potential of Extensibility:

WooCommerce also allows you the opportunity to extend the functionality of your store, thanks to the myriad of plugins available out there. These thousands of plugins can help you accomplish goals and achieve tasks just within a matter of time.

Be it keeping the store updated, taking a daily backup, making search engine optimization up-to-the-mark, or installing Google Analytics; you can do almost everything with these plugins.

WooCommerce Pros	WooCommerce Cons
Advanced features and functionality	Tricky for inexperienced users
Store administrator and customer accounts	Owner’s responsibility to maintain the store
Tons of paid and free themes	The separate amount for hosting & domain
Complete control	Frequent updates
Extensive support on the internet	Difficult to implement multi-currency

Managing WooCommerce with Settings:

Coupons:

WordPress Admin > WooCommerce > Coupons [>Add New]

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WooCommerce comprises a variety of significant options that allow you to add new coupons to your online store. In the coupon editing section, the widget lets you customize the discount as well as restrictions.

The General tab lets you edit the basic information regarding the coupon, such as the type, cart discount, product discount, cart percentage, product percentage, free shopping options, value, expiry date, and coupon taxation.

In the Usage Restriction tab, you can set up the minimum purchase that a customer would have to make to use the coupon. Here, you can also select the product and categories on which the couple applies. And then, you can also ban email addresses from using the coupon.

In the last Usage Limits tab, you can set the limit per customer or per coupon.

Settings:

WP Admin > WooCommerce > Settings

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Here’s the section where you can impressively customize almost every part of your WooCommerce. Right from the checkout process to email options, you can tailor everything as per your satisfaction.

In the General tab, you can take care of the necessary information, like display options, base and selling locations, and the currency.

When it comes to product data, such as default displays, custom sorting, product thumbnail dimensions, measuring systems, download methods, and add to cart buttons can be easily altered in the Products tab.

In the Taxes tab, you can alter the taxation methods. If you don’t wish to get into taxes yet, you can also disable this option.

In the Shipping area, you can pay attention to the pricing models and shipping methods. You can also enable or disable the shipping store-wide and edit different display options. Here, you can also restrict the availability of your store to certain countries.

Checkout area lets you customize the process of checkout. Here, you can edit the pages, select the one from five different payment gateways, add a Terms & Conditions page, and change the URL additions.

Best WordPress WooCommerce Plugins:

WooCommerce Direct Checkout:

WooCommerce Direct Checkout

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There’s no denying the fact that a simplified checkout process can help you increase the conversion rate to a great extent. By providing a seamless experience to your buyers, you can ensure their respective return to your online store.

With this plugin, you can get rid of the unnecessary checkout procedure that may seem like a hassle to your customers. By making the process simpler, this plugin removes the need to visit the shopping cart just to check out. Instead, it lets your customers check out from the product page itself.

WooCommerce MailChimp:

WooCommerce mailchimp addon

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When running a new WooCommerce store, the necessity to retain customers cannot be taken for granted. And then, accordingly, it’s far more tiring to maintain a customer in comparison with obtaining a new one. Although there are several techniques and ways that you can use to make your existing customers stay, however, one of the essential methods would be sending out constant reminders of your existence.

To help you with this task, WooCommerce MailChimp plugin is here. With this tool, you can seamlessly integrate MailChimp to your WooCommerce store. And then, you can collect and store the email addresses of those visiting your store or purchasing something from it. Also, with this specific plugin, you can either create a form for your users that they can fill out or automatically add their data to your mailing list.

YITH WooCommerce Ajax Product Filter:

YITTH

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This one is yet another significant WooCommerce extension that can considerably enhance the user experience, leading to a satisfactory conversion rate. Upon arrival, customers would wish to see products they’re desperately looking for, without wandering much on the store.

With this plugin, you can filter out the products and display the required ones. It allows you to select between list or drop down, colours, labels, and showcase only certain products that’d suit your customers’ requirements.

WooCommerce Multilingual:

WPML

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If you’re opening global doors for your online store, one thing that you must keep in mind is that customers from across the world are going to visit the site. In such a situation, you’d have to ensure that the WooCommerce for WordPress site supports multilingual functionality.

WooCommerce Multilingual is one of the best plugins that can help you with the same. It helps to translate products and to keep the same language throughout the pages available on the store, including the checkout process. If you want, you can also send emails to admins and clients in a specific language.

SlideDeck:

Slider Plugin

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Having a WooCommerce store calls for adding several attractive elements so as to keep the customers attracted and hooked. Out of all the things that you can use, the slider is an element that lets you display your latest products strikingly.

Therefore, with SlideDeck, you can do so much more than the imagination. It allows you to create a variety of sliders that you can showcase on your homepage or landing page. And then, to match your requirements, you can also customize the slider the way you’d want. The best thing about this plugin is the responsiveness. Thus, your slider will be visible to all of your customers, irrespective of the device they’d be using.

Wrapping Up:

Understanding how to set up a WooCommerce store can work in your favour would be beneficial enough to help you obtain several accomplishments. With this platform, not just you can create a fantastic store for your brand but can also provide a seamless shopping experience to your target audience.

And then, unlike other platforms, it doesn’t come with any restrictions either. Even if you don’t have physical products but digital, WooCommerce stands by you to help you achieve business goals. Along with the flexibility, it’s ease of use is something that makes it a considerable platform. So, if you’re wondering about having a store on your own, sign up for WooCommerce today. All you’d require is a hosting company and a domain name. Other than that, follow this guide and complete the setup procedure today.

Credited Source

WPEka

5 Tips to Increase Conversion Rate of Your WooCommerce Store

Admin Posted On April 11, 2019

In the current social media obsessed environment, when you look out for ways that can help you increase conversion rate, you wouldn’t be dissatisfied with the result that you’re going to get. All you’d need to do is target the right set of audience on correct platform.

Although everything might seem fascinating, however, the real challenge would start once you’ve started receiving an adequate number of visitors on your WooCommerce store. And, from there, you’d have to compel your visitors rightly so that they’d purchase some or the other thing from your store.

Having said that, here are the top 5 considerable tips that you can apply so as to skyrocket your conversion rate. Have a read!

Tips to Increase Conversion Rate of WooCommerce Store

1. Create a Sense of Urgency

Create a Sense of Urgency

If you’ve dived deeper into the behavior of your customer, you’d understand how impatient they generally are. Moreover, if your target audience also includes youngsters, creating a sense of urgency is going to help you achieve better results. When it comes to this, there are several ways to execute this idea.

First of all, you can showcase the number of products left in your stock. While going through products, there are chances that your customers might leave the purchase on next day or delay it because of certain reasons. However, if you show the In Stock number, they might want to complete the purchase without missing it whatsoever.

Secondly, you can also come up with a particular offer or deal and tell your customers that it’s available for a certain period of time. Nobody would want to leave a significant product and that too when it’s available at a lower price.

2. Make Your Call-to-Action Hard to Miss

MAKE YOUR CALL-TO-ACTION HARD TO MISS

For those who don’t seem to find an answer for how to increase conversion rate, paying attention to this aspect is quite crucial. The call-to-action, also known as CTA buttons, are the ones you’d want your visitors to click as soon as they land upon your website. Although you’d have displayed these buttons on every other page, right from the product page to the checkout, it’s the position and alignment that you shouldn’t take for granted.

For obvious reasons, you must highlight these buttons to make them stand apart from the rest of the things of the website. While optimizing it, there are three different aspects that you must consider, like:

The Placement: A CTA button must be placed at the top of the page so that it’d attract your visitors instantly.
Shape & Color: In comparison with other content, make sure you’re making CTAs different and attractive. So, select the right shape and colors. You can also use pictograms as well as bright colors to differentiate these elements.
The Text: While writing down text for CTA buttons, try and neglect aggressive verbs as much as you can. You must not let the visitor realize that you’re forcing them to take an action. It might make them run away.

At the end, ensure what you’ve settled down for is proficient enough to help you obtain results.

3. Re-Engage Cart Abandoners

Re-Engage Cart Abandoners

According to an estimation, just more than two-thirds of carts are abandoned on every WooCommerce store. Especially, your visitors tend to abandon the basket before finalizing their order. They may add relevant products to their cart or may even fill out the checkout form but never complete the purchase.

If you manage to decrease this dropout percentage, you can surely see a positive impression on your conversion rate. So, how can you re-engage those who’ve abandoned the cart? You can easily do so by intelligently pushing the abandoners towards completing their purchase and availing the best of your products or services.

You’d have two significant options, you can either send them an email or call them. Of course, it can only be done if they’ve left their data behind. Generally, calling abandoners turns out to be more time consuming and intrusive. So, you can avoid it if you can and make use of emails to get in touch with your customers.

You can send them a reminder for completing the purchase. Or, you can also email them regarding the latest offer running over the products lying in their cart. If not, you can also tell them how soon their cart products are going to be out of stock.

4. Clearly Mention the Product Specification

Re-Engage Cart Abandoners (1)

The more transparent you’re being with your target audience, the better they’ll be able to trust you. And, it’ll not just help you increase the conversion rate but establish significant credibility among users as well. Therefore, when it comes to mentioning product specifications, you need not to hide anything from your customers.

Keep in mind, your one mistake can push you into the dig of loss. In terms of both good and bad services, your customers tend to influence other leads through word-of-mouth. In such a situation, if you’ve mentioned something on your product page and you fail to provide the exact same thing to the customer, one bad review might ruin your brand’s reputation.

Thus, make sure you’re being as cautious as you can here. Structure the product descriptions in such a manner that you seem to prioritize the information. Tell your customers about the features of your products. But, you must also talk about their benefits.

5. Simplify the Checkout Process

Simplify the Checkout Process

On a WooCommerce store, a checkout process is a journey that visitors complete until the very last step of payment. Upon observing, it’s been noted that the shorter the process of checkout, the more likely a visitor will end up purchasing a product. Thus, to enhance your conversion rate optimization, you must cut short your checkout process.

Generally, it’s also not advised to compel visitors to create an account so as to complete their purchase. This practice can leave a negative impact on your overall conversion rate. There’s a majority of users who don’t wish to create an account and they give up on your website if they’re forced to do so.

You must always leave the choice upon your users. Also, avoid asking a lot of personal information from users. You must only ask what’s necessary, such as full name, email address, bank details, delivery address, and more. To upstream the process, provide a smooth navigation system. Make it easier for customers to access different products without experiencing much hassle.

Conclusion

The conversion rate is one such essential factor that lets a WooCommerce store to enhance the turnover with the help of digital marketing. Of course, conversion is what provides the ability to obtain more customers and increase the flow of income. Therefore, having a high conversion rate is crucial for the survival of any online store.

With these best practices, you can optimize your WooCommerce website and seamlessly skyrocket the sales. So, start implementing them today, without any further ado.

If you know about any additional tips and techniques that can help increase website conversion rate, don’t forget to share with us in the comments section below.

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