According to SendinBlue, Thursdays earn the highest open volume, but Tuesdays and Wednesdays earn a higher rate of click-throughs.
So, when to send emails? What is the best overall day to send emails?
🏗️ The best times to send email by industry
Now that we have covered the best day to send emails, let’s take a look at the best time of the day to send email messages.
According to Hubspot, the best time to send an email, on average, is 11am — but there is a problem. Different industries have different audiences, with different email habits that impact when to send emails.
For example, your audience might read an email from CNN in the morning before work to catch up on the news. But, they may be more likely to click on a message about a new travel backpack at 3pm during the after-lunch slump.
So, what time works best for your industry? I dug a bit deeper and looked at more specific data for particular industries.
According to Mailchimp’s data, the best time to send emails are in the morning, but the exact time varies by industry.
Mailchimp also notes that hobby-related emails see an increase in open rates after work hours, but the most significant peak is between 7 – 8:30am.
SendinBlue reports the best time to send emails varies between mornings and afternoons, with splits for SaaS and offline retail, in particular, regarding when to send emails.
SendinBlue’s data also notes that click-through rates spike between 3 and 4pm, so if you want recipients to click your links, the afternoon may be the most effective time when to send emails for these industries.
Springbot research has found the best time to send ecommerce emails is between 6am and 8am or between 8pm to midnight. This makes sense, as these times are usually either before work or after, when people are not at the office.
🐣 The best time to send emails by audience age
The age of your audience can significantly impact their email habits. For example, college age subscribers might not check their email first thing in the morning. If you send your messages in the standard 10:00am time slot, your message will be buried by the time they get around to checking their email.
Likewise, older subscribers don’t tend to check their emails as early as people in their forties.
Mailchimp reported the best times when to send emails based on your audience’s age is:
- College age: Noon and 2pm
- Forties: 8am and 10am
- Retirement age: 9:30am to 10:30am
Unfortunately, there is limited data about how age impacts email open rates, but it is definitely worth considering if your audience is primarily younger.
🥅 The best times to send emails based on your goal
We’ve already looked at how your industry and your audience’s age can impact the most effective times when to send emails. However, there is one more factor to keep in mind when choosing the best email time — your goals. What action do you want your subscribers to take when they get your email?
Think about your own email habits. If you check your email first thing in the morning while lying in bed, you might not be likely to make an impulse purchase. But what about after lunch while trying to avoid work? That new pair of shoes looks a bit more tempting, right?
When choosing a time when to send emails, you need to consider what action you want your audience to take. Here is what the data says about the best time when to send emails based on the action you want your audience to take.
The best times for high click-through rates
High click-through rates are important for publications, brands looking to drive traffic to blog posts, and other informational emails. So, what is the best time when to send emails if you want to drive clicks?
According to Experian 8pm to midnight will get you the highest CTR, but noon to 4 pm comes in second.
Convince and Convert reports that 10am on Saturday earns the highest click-through rates for entrepreneurs, but 10am on Tuesday earns the most clicks for B2B businesses. In essence:
- For most opens
- Send on Saturdays 10am
- For most clicks
- Send on Tuesdays 10am
- For most responses
- Send on Tuesdays 8am
GetResponse found emails sent on Friday achieve the highest click-through rate.
So, the day and industry may matter as well as the time when it comes to increasing your click-through rates.
The best times for sales
What if your email campaign is aimed at increasing sales? Here is what you need to know about when to send emails for sales or commerce.
Experian reports the 8pm to midnight time slot earns the highest transaction rates. This makes sense, as it is when most people are home and relaxing after a long day – and more likely to be scrolling through their emails and social accounts.
They may be more likely to make purchases on impulse, or might be completing online purchases they researched earlier in the day.
The best times if you want a response
According to Convince and Convert, the best time to send an email if you want a response is either 6am or 7pm.
These slots target people either right before work or after dinner, when they are more likely to have time to write and send a response.