Any person who is marketing any product or service online understands the value of an email list. It refers to a list of potential consumers for your product or service collected diligently over a period of time. The marketing automation platform, MailChimp, is a great aid in building an email list, growing a consumer base and directing all marketing efforts to this highly relevant audience. The WordPress Plugins for MailChimp help to add your WordPress visitors to your email lists. They convert visitors to your website into subscribers and customers, and allow you to add forms and widgets that make it easier for them to signup to your email lists.
An email list is an important asset to any website. It is a readily available, customized market for your product or service. A high quality list can mean better conversion rates. MailChimp helps you build this list and is an important marketing tool in the kitty of any digital marketer. It helps store owners find their audience, engage with them and build their brand. Using MailChimp you can create beautiful newsletters, run professional automated marketing campaigns, and track and test each campaign. You can read more about this in our earlier post. You’ll also be glad that there are a number of MailChimp email templates that you can use to enhance your email campaigns.
MailChimp is available for free for up to 2000 subscribers and 12000 emails per month. It packs built-in signup forms. Besides, it helps you collect subscribers on platforms like Twitter, Facebook and create integrated marketing campaigns across multiple platforms. It generates free reports and data to help you fine tune your marketing strategy. For using advanced testing tools, high volume emails and a number of additional features, you’ll need to go with the paid options.
WordPress plugins for MailChimp help you add subscribers to your email list. To use these plugins, you must have a MailChimp account and at least one list set up within that account.
Free WordPress Plugins for MailChimp
Many of the free plugins available in the WordPress plugin directory are popular with WordPress users. Some of them go beyond the basic function of allowing you to add a form, and offer you stats, reports and analytics, besides customizing your forms.
MailChimp for WordPress
MailChimp for WordPress offers various methods to sign up more subscribers to your MailChimp list. It connects your WordPress site with your MailChimp account in seconds, and helps you create user friendly and mobile optimized subscription forms. The forms can be customized and displayed anywhere on your posts, pages and widget areas. You can even add the forms to Comments or Checkout Page, which can increase the chances of conversion. It integrates with other forms like Contact Form 7, WooCommerce, BuddyPress and Gravity Forms.
On activating the plugin and pasting the API code, you’ll see all the data from your MailChimp account on the plugin’s setting screen. Of course, you can access this data on the MailChimp portal, but this plugin helps you see it all on your WordPress dashboard.
While the free plugin allows you to add only a single form, the Premium version allows multiple forms that can load using Ajax. The premium plugin also completely integrates with WooCommerce, and includes Style Builder for good looking forms. Every sign up effort is recorded and you’ll know which form is performing best. All form submissions can be acknowledged by email.
MailChimp Forms by MailMunch
MailChimp Forms by MailMunch helps you build beautiful MailChimp forms to maximize conversions and grow your MailChimp list. It guides you in connecting your site to your MailChimp account, helps you select a MailChimp list and adds MailChimp forms to your site.
Once you connect to the MailChimp account, this plugin gathers all your list information and loads it in the plugin’s admin. You can choose the lists for which you want to make forms. It allows you to add any number of forms to your posts, pages, sidebars or any other section. The forms can be added anywhere using a shortcode, and they help you capture leads and sends it to specific MailChimp lists automatically.
A MailMunch account is necessary to use the plugin. You can build many different MailChimp forms and pages, including exit popup forms, top bar, scroll box or sidebar widgets. The forms include a landing page builder. Without going premium, you can customize the forms a great deal. However, to remove logo, for instant email notification and other features, you’ll have to choose premium options. With the help of analytics, reporting and AB testing, you can improve conversions.
MailChimp Forms by OptinCat
MailChimp Forms by OptinCat helps you build beautiful MailChimp forms that blend well with your theme. Three different types of forms are available – MailChimp post boxes that you can simply add to your posts and pages, and MailChimp sidebar widgets that will be present across the entire site. The third type of form is the MailChimp popup lightbox form that appears on the top of your content. You can adjust the frequency of popup and redirect subscribers to any page after signup. Moreover, you’ll be able to create any number of these forms.
Insert the post boxes anywhere using a shortcode. The design is responsive and the plugin offers a number of customization options. It includes analytics, so you know which form work best for you. The premium plugin allows popup forms on mobile devices, mobile campaign monitor popups, exit intent popups, popup effects and targeting. It also includes priority email support, and extra layout and design options.
Easy Forms for MailChimp
With Easy Forms for MailChimp active on your site, you can add any number of forms to your posts, pages and sidebar with the help of a shortcode. You can use multiple forms for the same list. Using the MailChimp API key, this plugin pulls all the information in your MailChimp account and displays it for you on your dashboard. It also allows display of forms with inline fields, as well as the number of subscribers in a MailChimp list using shortcode.
With a click you can duplicate forms, toggle between single and double optins, and enable or disable Ajax on a per form basis. You can customize the button text, success / error messages display to subscribers, and customize using your own CSS as well. Besides, you can enable or disable the default MailChimp welcome email and Google reCAPTCHA protection for your form. Other features allow you to remove subscribers from the lists using the plugin interface, redirect subscribers after form submission, schedule the time or dates for visibility of the forms, view stats and manage users and list settings.
The plugin integrates smoothly with WooCommerce, Easy Digital Downloads, Contact Form 7, BuddyPress and bbPress. This makes it easy for you to add MailChimp optin checkboxes to the forms generated by these plugins. A number of free and paid add-ons such as EU compliance, popups and incentives are available to add to the functionality of the plugin.
MailChimp List Subscribe Form
MailChimp List Subscribe Form quickly adds a signup widget to your WordPress. Installation takes only about ten minutes. After activation, you’ll be able to log in with your MailChimp API key, select a MailChimp list, modify fields and add a widget to your site, all without opening any WordPress files.
The plugin supports many language translations. It comes from the makers of MailChimp and enjoys 100,000+ active installations. However, some users have reported that it is outdated and slow.
WooCommerce MailChimp is the plugin to use to integrate your WooCommerce with MailChimp. As soon as an order is created, or processed or completed, the subscriber is automatically added to the MailChimp list and if you wish, to interest groups as well. This is done discreetly with optin settings that comply with international optin laws.
You can also display an optin checkbox on the checkout page and select the default setting for the same. The plugin is multisite compatible and a pro version is also available.
MailChimp User Sync
MailChimp User Sync allows you to synchronize your registered WordPress users with any MailChimp list of your choice. It monitors your user base and automatically synchronizes any change so that your user base is always identical to your MailChimp lists. It not only adds the new WordPress subscribers to the MailChimp lists, it also syncs any changes in the members’ profiles. So any change in address or email or other details is automatically updated. Deletions are also updated and you can sync all user roles, or select user roles such as customers or suppliers. You can also choose to offer double optin and send out welcome emails to new subscribers.
This plugin requires that you install MailChimp for WordPress first. You can configure the plugin to sync all the back data from MailChimp. Another great add-on to MailChimp for WordPress is the MailChimp Top Bar. It adds beautiful subscription forms to the top bar of your WordPress website, where it’s sure to get noticed.
Premium WordPress Plugins for MailChimp
Some premium plugins are also available to integrate your MailChimp account with your WordPress. They go beyond offering basic forms and include enhanced customization options and support from the plugin authors.
MailChimp Forms by WD
MailChimp forms by WD is available both as a free and paid plugin. It helps you create multiple optin / opt out forms, and build and manage your lists. When users submit a form on your website, the plugin automatically adds them to your mailing list. You can create the lists on MailChimp, and then view and manage them from your WordPress dashboard.
The free plugin allows submission of any number of responsive forms with conditional logic and formatting. It helps you manage form submissions, export them in CSV or XML format and manage your MailChimp lists. When you move on to the premium packages, the features on offer include ten customizable themes, customizable form builder, custom fields and custom emails. Form display options include Embedded, Scrollbar, Toolbar and Popup box, and each comes with its own customization possibilities. You can customize every aspect of the form, and use a drag and drop builder to order the fields as you wish. These packages also allow integration with PayPal payment gateway.
Setting up the plugin is easy and you can manage every list from your admin area. On submitting a form, subscribers can see customized success / error messages. To avoid spammy form submission, you can enable a variety of captcha options.
MailChimp is now a leading email subscription provider, that both small and big name companies rely on in a big way. The WordPress plugins on this list can help you grow your MailChimp lists automatically and manage them from your WordPress dashboard. You can customize the forms to show or hide fields using conditional logic to improve the quality of your lists, and protect your forms from spam using captchas. If you are blogging and plan to increase your subscriber base, MailChimp and WordPress plugins for MailChimp integration are fine aids to your website. If you plan to collect leads aggressively to grow your consumer base, you can also choose to go with lead generating plugins such as Thrive Leads. This plugin integrates smoothly with many email marketing services and marketing platforms including MailChimp.