In late 2016, WordPress released a default theme geared towards sites that weren’t blogs. While plenty of the other default WordPress themes offered flexibility in layout and could be adapted to various purposes, content creation had always remained a central focus.
Twenty Seventeen, on the other hand, was marketed as a business site theme. The layout and features it provides fully support this focus, and while it still displays content beautifully, it’s clear that the theme has other priorities.
To start with, it includes an impossible-to-ignore header image for optimal site branding. Users can also replace that image with a video, to better engage and captivate visitors. In addition, by adding both a video and an image, you can guarantee that desktop and mobile users are able to view your media.
Twenty Seventeen’s front page enables businesses to give users a quick summary of their brand, by pulling content from different pages on the site. You can easily choose which pages to feature, and change how many sections the front page includes in the Customizer.
Another important development for business sites was Twenty Seventeen’s typography. Like Twenty Fifteen, it offers several font options that display clearly in a variety of languages. That way, international businesses can ensure that their sites are readable for all customers and clients, regardless of location.