There are many ways to monetize your WordPress site or blog. Running ads is one of them. But in order to make it work, you need to create an advertising management strategy first.
Having used ad management on our site for a long time, I know how important it is. You don’t want to just start slapping up ads all over the place. Folding in, of course, your site, your readers and your goals, it’s key you have the ability to control those ads effectively and easily.
AdSanity Plugin for WordPress: Easily Manage The Ads on Your WordPress Site
AdSanity is a popular plugin that sites in the WordPress space have been using for some time. It’s intuitive and they offer extended features in their packages. In this post I will be including all add-ons, both basic and pro, to show you just how powerful and easy to use.
In these settings there are a few options, two that you may want to take advantage of: who can view the tracking in the back-end, and entries for ads.txt. The latter helps you avoid counterfeit ad networks selling fictitious ads. by giving you a chance to specify which ad networks you are using to sell advertising spots on your site.
You can choose where you want your ads to display on posts, pages or wp_block. You can also create an ad group which I will talk about later.
Creating an Ad
You can create four different kinds of ads:
- Ad Hosted On-Site
- External Ad Network
- Configure vi stories
For each of these, you have a wide variety of sizes to use, including responsive.
Ad Hosted On-Site
Some ads run on your site without any external influence. You will upload an image easily into the ad and create a Tracking URL. And if you have the add-on for Google Analytics Stats, you will get a view of your stats on that specific ad.
You can also add any of your own notes here—or those of or someone who is helping you manage your ads. I find this piece very useful because there are times I need to make notations on changes, etc that will help me remember what I did to the ad.
External Ad Network or Text Ads
If you are using an external network, you get many of the same options, plus a spot to drop in the code. Or you can create your own text ads using HTML. This is a great alternative if you don’t want to use an image. For instance, you might want some ads to be more text-based.
Html5 Ads are similar to mini web pages and require multiple file types to the ad display and features. They are packaged and created by ad developers, but there may come a time you choose to create one yourself, or have someone create one for you. Whatever the case, Ad Sanity makes it easy to install one.
Configure vi stories
I am not as familiar with this piece, but I find it interesting. It’s all about creating ads using video intelligence, or what is known as video ads. You will need the add-on Video Intelligence Integration for this. You will then need to sign up. (If you click on this image, it will take you to the same thing they linked to for the demo).
Once you sign, in you can add video ads to the mix on your site.
When you create any of these four ad types, you can also publish them to show only during a specific time duration.
Having Control Over Where and When Your Ads Display
If you have the conditional logic add-on, this would appear at the end of each of the four previous ad creation pages. From someone who uses advertising plugins on their site, I can tell you that it’s almost impossible to live without conditional logic to control your advertisements.
In case you are not familiar with what conditional logic is, in a nutshell, it’s: if this happens, then this other thing will happen. And here are all the variables that you can use, so it gives you a fine-tuned control of where ads will appear.
Let’s say I have an ad for hosting. I write a lot of content and naturally, I want the ad to show up to the right audience. So by using post taxonomies, or categories, I can choose the posts assigned to those categories. In the example below, I have chosen three categories: web design, WordPress and development. The post would then have to be assigned to all three of this categories in order for the ad to display.
I could show you tons more examples but you get the idea. It can be as narrow as a single post or two, a post type, or any of the other variables I showed you in the screenshot above.
User Role Ad Visibility
Speaking of controlling who sees the ad, you can also do this by user roles. There are many instances where this comes in handy. For one example, let’s say you have protected content on your site that people pay access for. But on your blog, you run ads asking people to join your site. Well, you probably wouldn’t want your members to see the ads, so typically you would assign subscriber for the role. Then if you toggle Subscriber, your memberswon’t see the ads.
Custom Ad Sizes
I showed you all the ad sizes that are include, but you can also edit or add more if needed.
You can create ad groups by simply adding a category to organize them in. This could be anything from a group of similar products that you want to target to several that would compliment each other.
When you are creating an ad, just add it to a group like you would add a post to a category.
Rotating ads can work in some cases and you will need to toggle them on. Be sure you know whether your advertisers’ terms and conditions allow for their ads to be included in a rotation.
There are several ways to insert ads into specific locations on your website.
You can use any of the AdSanity specific widgets to insert single ads, groups, rotating ads, random ads or select ads.
Inserting into a Page or Post with a Shortcode
You can also insert ads into a post, page or any other custom post type using these tools to insert a shortcode.
You can insert ad, insert ad group, insert rotating ad and insert ordered ad group.
Placing an Ad in a Block
To place an ad into an block in the editor window, you will need to copy the shortcode for the ad.
This can be found in a couple of places. First, on the page where you created the ad:
Or on the page where you manage all your ads:
Once you have copied it, add the shortcode block to your post or page.
And paste the shortcode in:
Also note that if you just paste the shortcode into a text block, for example, the shortcode block will automatically be inserted.
Ad Block Detection
This is an interesting option for this plugin. It will basically either show a message or redirect the user if they are using an ad blocker on their browser. You also have a couple of warning modes.
Contacting Advertisers on Expired Ads
You can add your advertisers and assign ads to them.
When their ad is about to expire, you can set up a notification to them. This will save you a ton of time keeping track of ads expiring.
Reports on Ads
I don’t have any data to share with you, but you can see the overall picture you get for an all-time summary, top 10 clicks and top 10 click-through rates.
You can also create custom reports for a date range or by specific ads.
If you are running ads on your WordPress site, it is critical to have something in place to manage those ads. Just popping them around in various spots won’t do it for you. Your own strategy will develop over time, depending on what works and how your readers interact with ads.
If you are looking to monetize your site with ads, I highly recommend that you get something in place. As you can see from the features I have shared with you, , AdSanity is a top-notch option.
Trust me. If you get a plugin like this in place, you will find tons of other creative ways to monetize your site.